Global Marketing Manager H/F

Plný úväzok
Neuilly-sur-Seine
Plat: Neuvedené
Neznáme
skúsenosti: > 2 roky

Uriage
Uriage

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Popis pracovnej ponuky

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands:- Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,- and Apivita, potentializing nature & science to pollinate beauty holistically.At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.The Dermatological Laboratories of Uriage are looking for a Global Media Manager to lead and elevate the brand’s media strategy globally.This role combines operational responsibility for the French market (in partnership with our global media agency) and a strategic global scope, supporting over 80 countries (subsidiaries and distributors).KEY RESPONSIBILITIESMedia Strategy & Execution – France- Define and execute the Paid Media strategy for France, aligned with brand priorities and key marketing moments- Lead end-to-end campaign management in collaboration with the global media agency: briefing, activation, budget tracking, optimization, and wrap-up- Ensure strong synergy between media campaigns, content, influencer marketing, and e-retail activities

Global Coordination & Market Support- Develop and deploy global media guidelines: strategic frameworks, playbooks, formats, KPIs, and benchmarks- Support local teams in adapting the global strategy to their markets: market calls, strategic consulting, and validation of key plans- Animate a global media community to share best practices and scale successful initiatives

Performance Measurement & Optimization

- Build and manage standardized performance dashboards, define KPIs (ROAS, CPM, completion rates, etc.

- Lead post-campaign analysis and provide actionable insights to inform future activations

- Challenge agency recommendations to continuously improve targeting, formats, and efficiency

Cross-Functional Collaboration- Work closely with Influence, Content, PR, Digital, and eCommerce teams to deliver integrated and impactful campaigns- Take part in strategic planning meetings, bringing media insights and data to the table- Contribute to internal media education through tools, workshops, and clear reporting

 

Innovation & Media Excellence- Drive media innovation across the organization: testing new platforms, integrating AI tools, predictive targeting, advanced measurement- Stay ahead of market trends, competitors, and technological shifts to fuel innovation- Represent Uriage with a strong voice among global media partners, platforms, and agencies


Preferované skúsenosti

  • Minimum 5 years of experience in skincare/beauty, brand-side only (experience at an advertiser is required)
  • Strong expertise in Paid Media, performance marketing, and omnichannel strategy
  • Proven experience managing a local market (ideally France) and leading global strategy or guidelines
  • Comfortable working in a matrix environment with multiple stakeholders
  • Analytical mindset, confident with KPIs and media dashboards
  • Strong communication skills, proactive, structured, and solution-oriented
  • Fluent in English and French (English is used daily)

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