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Head of CRM

Résumé du poste
CDI
Paris
Salaire : Non spécifié
Début : 02 mars 2025
Télétravail occasionnel
Compétences & expertises
Contenu généré
Sens des affaires
Méthodes de formation
Segmentation de la clientèle
Hubspot

Beev
Beev

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Le poste

Descriptif du poste

As HubSpot CRM Manager at Beev, , you will be tasked with building and leading our CRM strategy from the ground up. Reporting directly to the CMO and working closely with the CTO, you will create a robust customer engagement and retention program that drives lifetime value (LTV) and customer loyalty. This role is ideal for someone with a strategic mindset and hands-on expertise, who is ready to make a significant impact by setting up processes, managing CRM operations, and driving the customer relationship agenda.

Key Responsabilities  

  • CRM Administration: Oversee the day-to-day management of HubSpot for various departments, including access control, license assignments, configuration, and ensuring compliance with the latest standards and practices.

  • Strategic Roadmap Development: Define and implement a CRM roadmap focused on increasing customer lifetime value (LTV) and engagement through effective relational strategies.

  • Daily CRM Operations: Oversee the day-to-day CRM operations, ensuring efficient management and optimization of HubSpot (or other CRM tools as we grow).

  • Data Analysis & Customer Insights: Identify and analyze customer data to uncover trends, behaviors, and needs, guiding relational strategies, customer touchpoints, and commercial offers.

  • Campaign Monitoring & ROI: Track and evaluate CRM campaigns and activities to measure ROI, allocate resources effectively, and improve customer retention and engagement.

  • Consumer Experience & Segmentation: Conduct customer experience research and segmentation analysis to identify opportunities for improving CRM campaigns and user engagement.

  • KPI Setup & Performance Tracking: Establish key performance indicators (KPIs) such as the number of buyers, purchase frequency, and average basket size. Use these to drive customer revenue and optimize campaign strategies.

  • Automated Marketing Campaigns: Supervise the design, implementation, and continuous optimization of automated marketing campaigns to enhance the customer experience.

  • Customer Lifecycle & Value Segmentation: Develop and execute a customer lifecycle and value segmentation strategy to personalize and optimize interactions across all touchpoints.

  • Promotion Budget & Loyalty Program: Establish and manage the CRM promotional budget and design a customer loyalty program to boost engagement and long-term retention.


Profil recherché

  • Experience: 2-3 years of hands-on experience in HubSpot administration.

  • Technical & Business Savvy: While a business background is preferred, strong technical capabilities are essential. Experience with CRM platforms such as HubSpot is crucial, along with the ability to optimize their usage.

  • Agility in a Fast-Paced Environment: Able to manage multiple priorities and thrive in a dynamic, rapidly evolving environment.

  • Collaborative Team Player: Proven ability to work effectively with cross-functional teams, including Product, Tech, and senior management.

  • CRM Expertise: Demonstrated success in CRM management, ideally in a fast-paced, international setting.

  • Business Acumen & Analytical Skills: Strong business sense, with a data-centric mindset and a test-and-learn approach to campaign optimization.

  • Proactive Problem-Solver: Capable of identifying gaps and opportunities, and developing strategies that drive business growth through CRM.

Cool stuff about working at Beev : 

  • Competitive salary

  • Join a fast-growing startup in a stimulating environment and have a positive impact on the world

  • A dynamic and exciting environment 

  • Offices at WeWork in the center of Paris and Marseille

  • Meal vouchers (Swile)

  • Alan Insurance (70%)

  • Gymlib membership 

  • Training programs

  • Transportation (50%)

  • Events with the team 

  • Off-site each year

  • A young ambitious team who wants to take over Europe and the world


Déroulement des entretiens

  • 1st interview: 30-minute introductory call

  • 2nd interview: Case study, Q&A 

  • 3rd interview: Physical meeting with Carl our Head of Engineering and culture fit

  • Reference check

This role offers a fantastic opportunity for someone passionate about driving change, automating processes, and working in a fast-paced, tech-driven environment.

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