Joko

Before founding Joko, Alexandre, Nicolas, and Xavier were friends.

Alexandre and Xavier met in engineering college, collaborating on an an AI project to predict movie success. Xavier later joined Jumia, Africa's fastest-growing e-commerce platform, leading their travel portal in West Africa, where he met Nicolas, who was handling B2B partnerships. Meanwhile, Alexandre was at Criteo, embracing the fast-paced world of startups while developing scalable technology that reached millions of users.

Their varied experiences led them to two conclusions: e-commerce was still budding, and the current customer experience was riddled with hurdles.

Joko was created in 2018. 4 million users later, it's still day one and the overall ambition remains the same: to leverage technology to reinvent the shopping experience for hundreds of millions around the world.

Fun fact: "Joko" means "coming together" in Wolof, symbolizing the Joko’s vision of bringing consumers and merchants closer.

We believe the shopping experience is broken. Today, finding the right product at the best price involves hours of searching online, browsing tens of websites, discovering where to find information, comparing prices, etc. We think consumers deserve better and that this is not the future of shopping.

We foresee a radical change in the shopping landscape in the coming years due to new AI technologies, and we're committed to reshaping it. Our goal is to create a new frontdoor to shopping, where finding the product you want at the best price is easy. We started by helping consumers get better deals through cashback, coupons, price tracking, etc., and we're now enhancing product discovery.

We're building a universal product catalog that unifies products from all e-commerce merchants, providing real-time availability and pricing details. Using the latest AI technologies, we aim to offer consumers the most seamless, personalized way to explore this universal catalog and find what they want.

We are committed to having a positive impact on all our stakeholders: users, employees, partners, etc.

Like for everything we do, we want this impact to be measurable.

That is why we have obtained the B Corp certification. What we like with B Corp is that it provides a 360° framework to assess positive impact. For example, the following actions that we have implemented are captured:

• Diversity & inclusion: gender balance including in leadership roles, transparent salary grid to foster equal treatment, etc.
• Environment: 100% veggie offsites, waste management & pedagogy at the office, carbon footprint measurement for consumers’ purchases, etc.
• Employee well-being: training budgets for personal development, gym membership, top-level health insurance, etc.
• Community: in-app donation feature, pro bono, etc.