Why is this role important?

Aletiq is seeking a dynamic Marketing Lead to manage and elevate our marketing efforts.

Reporting to the CEO, your role will be crucial in driving the go-to-market strategy, positioning, messaging and overall marketing success of our product platform.

What is it like to work at Aletiq?

We are looking for talented, curious and enthousiastic candidates who are passionate about tech.

Still in the early days of Aletiq, hiring top talents is our #1 priority and we scrutinize every profile we select. Personality matters as much as expertise when exploring your contribution.

We really value empowerment and personal development to build a great team.

Our values: Team spirit, Keep pushing, Be bold, Smarter is better.

What will you do?

Strategic leadership and analysis

• Contribute to the definition and execute the go-to-market strategy for Aletiq product, ensuring successful and sustained market growth

• Develop and maintain a deep understanding of customer needs, market trends and competitive landscape to inform our messaging, product positioning, pricing, and differentiation strategies

  Enable and train

• Work closely with cross-functional teams including sales, product, customer success to ensure cohesive strategies and execution

• Develop compelling sales tools, training materials and customer facing collateral

• Enable and train our sales teams and partners to effectively communicate our messaging, use cases, and differentiators to customers

  Communicate and evangelize

• Own and manage our communication platforms (website, social media…)

• Be a subject matter expert and bring specific domain expertise at conferences, events, webinars, and other customer-facing activities

  Create content and develop brand visibility

• Develop and execute marketing campaigns that drive awareness, engagement and pipeline growth, and manage content creation (white papers, blogposts, sales presentations…)

• Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Aletiq’s solutions

  Measure and monitor success

• Continuously monitor how Aletiq’s messaging and positioning are resonating with customers, and analysts and ajust accordingly

• Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement

• Five-year college or university degree (business school…)

• 5+ years of experience in product marketing at a B2B SaaS company addressing mid-market or large enterprise customers

• Excellent written and verbal communication skills with the ability to create compelling narratives

• Dynamic, creative and curious to constantly suggest new ideas

• Able to thrive in a dynamic environment with a strong sense of urgency and adaptability

• Fluent in English and French

We respond to applicants before the end of each week and within 24 hours of each interview, we will request and share feedback at every stage.

Applicants can expect the following:

1. A discovery call to get to know each other better ~ 30m

2. On site technical interview ~ 1h30

3. A motivational interview with one of the founders ~ 1h

4. Offer stage

A lot of our interviews are enabled through self-scheduling but we are always on hand to speak to you or answer questions throughout the process. At the offer stage, you may want to speak to more of the team, see a demo or have other suggestions for us.