2005
1st French EPT at Casino Barrière Deauville
Barrière
Past and future
Their story
Founded in 1912 in Deauville, under the impetus of François André, Barrière has showcased the prestige of luxury and French expertise for over a century. Fashioned by four generations of passionate, visionary entrepreneurs, today it is a benchmark in luxury hospitality and market leader in French casinos. A pioneering family group, Barrière was the forerunner of the "French-style resort" model. The Group has continued to establish itself over the long term in exceptional destinations throughout the world, and to put its experience and operational excellence in service of a demanding national and international clientele.
1998
acquisition of the legendary Fouquet's Paris brasserie
2009
Opening of Hôtel Barrière Le Naoura Marrakech
1988
year the first Slot Machines arrived
2020
year L'Eclair de Génie was acquired, a concept created by Chef Christophe Adam
1975
first edition of the Deauville American Film Festival, sponsored by Barrière
Their vision
Barrière is projecting itself towards the future with an ambition that transcends borders. The fourth generation of their family adventure aspires to an international dimension. Already present in New York, Dubai, Saint-Barthélemy, Cairo, and Marrakech, they are determined to export their French art of living across the globe and to maintain their commitment to the quality and authenticity of the Group's heritage.
Simultaneously, Barrière has embarked on a plan of upscale and innovation, aiming for excellence in service, enriching leisure experiences, well-being, and entertainment, as well as deploying their technological advancements across all areas of the Group's businesses.
Commitments and CSR
Established in 2010, the CSR (corporate social responsibility) strategy is a central priority for the Barrière group. Known as "Planet Barrière", it rests on 6 pillars:
- governance, sustainable innovation and dialogue;
- sustainable customer experience;
- responsible employer;
- the environment;
- responsible restaurants;
- local development and solidarity. CSR is everyone’s responsibility, and change can only happen if Barrière’s team members are committed and involved. The new strategy was co-designed and incorporated by all the Group’s businesses.
A RESPONSIBLE MENU
All our menus put the spotlight on local, seasonal produce, thanks to partnerships developed with local producers, allowing them to have a long-term view of their income and promote responsible farming. Similarly, our Chefs always include vegetarian choices on their menus and no longer serve endangered fish.
Key figures
👩💼👨💼 57 CSR ambassadors
working across each establishment of the Group
Company values
Welcome to Barrière, where excellence is the cornerstone of our mission. We believe in a collaborative approach where each member contributes to providing exceptional service to our clientele. Our values, true pillars of our culture, inspire each of our actions on a daily basis.
As ambassadors of the French art of living, we are committed to perpetuating Barrière's prestigious heritage. Join us in this exciting adventure where teamwork, innovation, and a passion for customer service come together in an atmosphere filled with pleasure and daily celebration.
Excellence
Excellence, an essential pillar of our values, is reflected in each of our actions. Our employees embody this commitment by delivering exceptional service, constantly exceeding our clients' expectations. More than just a value, it's our identity.
Team Spirit
Solidarity, mutual aid, communication, and trust are the pillars of our team spirit. Together, we form a family where each member counts, and success is the result of compassionate collaboration.
Love for the customer
Our commitment to our customers is expressed through genuine attention, attentive listening, and discreet generosity. Every day, each interaction is an opportunity to create memorable experiences.
Innovation
Innovation is at the heart of our culture, where we stimulate and nurture imagination, creativity, and the desire to push boundaries. At Barrière, everyone aspires to be a pioneer in their field, shaping the future with boldness, ingenuity, and a resolutely technology-focused approach.
Enjoyment
Enjoyment is at the heart of our work environment. We are committed to creating conditions conducive to professional fulfillment while fostering a friendly and stimulating atmosphere. Within our teams, pleasure and performance go hand in hand.