Product Marketing Manager | CDI

Permanent contract
Bordeaux
Salary: Not specified
A few days at home

Displayce
Displayce

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Questions and answers about the job

The position

Job description

Your Responsabilities and Impact

1. Product Marketing Strategy & Execution:

  • Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of Displayce’s programmatic DOOH solutions.

  • Collaborate closely with product, sales, and customer success teams to ensure alignment on product positioning and market fit.

2. Product Content & Positioning:

  • Craft compelling product messaging and value propositions that differentiate Displayce in the market and resonate with target audiences, including advertisers, agencies, and media owners.

  • Create high-impact marketing materials such as product battle cards & ratecards, website content, sales presentations, case studies, and training content.

  • Work closely with product teams to manage Help Desk content production, updates and architecture

3. Market Insights & Competitive Analysis:

  • Conduct ongoing market research and analysis to understand customer needs, industry trends, and competitive positioning within the programmatic and DOOH landscape.

4. Metrics & Reporting:

  • Define, track, and report on key performance indicators (KPIs) to measure the success of marketing strategies and campaigns.

  • Use data and customer feedback to iterate on strategies and make data-driven recommendations for continuous improvement.

Who will you work with?

You will join a team of 50 people, organised into Tech, Product, Supply, Sales and Data divisions and will report directly to Emma Labrador, the CMO.


Preferred experience

Skills & Experience

  • Minimum 3 years of experience in product marketing, with a focus on programmatic advertising, DOOH, or adtech

  • Strong understanding of the programmatic advertising ecosystem and/or digital out-of-home (DOOH) media.

  • Proven experience in creating successful go-to-market strategies and leading product launches.

  • Exceptional skills in product positioning, messaging, and storytelling.

  • Ability to work cross-functionally and collaborate with product, sales, and marketing teams.

  • Strong analytical skills with a data-driven approach to measuring success and optimizing performance.

  • Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

What we offer?

  • Offices in the center of Chartrons in front of the Garonne…

  • 35 days vacation (including 10 extra days, based on seniority)

  • Swile card at 8€/day

  • 50% of transportation costs covered,

  • Package “Mobilité Douce” with BeeToGreen (300€/year),

  • Flexible working hours and conditions,

  • Remote working up to 2 days a week,

  • Choice of MacOS or Linux laptop,

  • Regular afterworks, several seminars per year


Recruitment process

Hiring Process:

We propose a short (2 weeks) process in 4 steps:

  • 20 min: Meeting With the Head of Human Resources (Sylvie)

  • 30 min : Meeting With the CMO (Emma)

  • 2 hours : discussions with future colleagues and case studies?

  • 30 min : Meeting with the CEO (Laure)

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