Lead Product Marketing Manager (x/f/m)

Job summary
Permanent contract
Berlin
Salary: Not specified
Occasional remote
Skills & expertise
Generated content
HRM
Interviewing
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Doctolib
Doctolib

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Questions and answers about the job

The position

Job description

What you’ll do

As a Product Marketing Manager, you are the CEO of your product: you define the strategies to maximize growth, retention, satisfaction, usage and follow their implementation. You are also the voice of our +350,000 Healthcare practitioners & 90 million patients users. You will work with various teams at Doctolib on a day
-to
-day basis: Product, Management, Marketing, Strategy, Sales, Ops, Data… As part of a global team, you will have an international scope.

Your responsibilities include but are not limited to:

  • Drive Product Satisfaction through usage boost on existing key features & launch of new ones. 
  • Take the lead and handle PMO on key projects related to the Product Marketing of our products. 
  • Understand clearly who our users are and how they are using our product, developing sharp customer insights and maximizing both usage and satisfaction

Some of the key topics you will be working on: 

  • Product & Features Storytelling and Positioning: product positioning, product messaging, final word on names, taglines, value propositions, storytelling & marketing content. 
  • New Features Releases: ensure perfect roll
    -out & messaging for new features towards Pro users and Doctolibers, including contribution to next Cycle Releases, thanks to a strong pairing with dedicated Feature Teams & Product Managers. 
  • Product Usage Engagement: increase feature adoption & usage to boost overall product perceived value of our users. 
  • Product Feedbacks: gather customer feedback & feature requests to drive our Product Management towards a better product market fit.
  • Product Onboarding: ensure top notch onboarding processes & campaigns.
  • PMO on strategic projects: lead projects with multiple stakeholders from various teams. 
  • Sales Enablement & Competition watch: provide top
    -notch content to support sales and strategically adapt our product presentation and roadmap prioritization thanks to competition insights & monitoring.

Who you are

If you don’t meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!

You could be our next team mate if: 

  • You have 7+ years of experience 
  • You have previous experiences in PMO with multiple stakeholders, and can bring together multiple functions to get things done in a fast
    -moving environment.
  • You are experienced in new product launches, product marketing management or go
    -to
    -market strategy.
  • You have strong storytelling & copywriting skills. 
  • You are passionate about both our products and our users.
  • You are fluent in English. French or German is a must.

Now, it would be fantastic if: 

  • You have previous experience on product adoption through change management.

What we offer

  • Employee share plan for every Doctoliber 
  • Additional health plan scheme with our partner Allianz 
  • Quarterly or monthly bonus (based on your position)
  • Minimum 28 days of paid leave
  • Parental care program (1 month off in addition to the legal parental leave and 0,5 days off per child when the school starts)
  • Solidarity Days (2 days per year to help health charities and create a positive social impact)
  • Wellbeing program (free mental health and coaching offer with our external partner)
  • A flexible workplace policy offering both hybrid and office
    -based mode
  • Flexibility days allowing to work in EU countries and the UK 10 days per year 
  • Reimbursement of public transportation or company car (only for Field Sales & Deployment teams)
  • Lunch vouchers and healthy snacks in the office
  • Discount on the Urban Sports Club package 

The interview process 

  • 45’ ITW with the Talent Partner
  • 60’ ITW with the Hiring Manager
  • Case study (60’ with 2 Team Managers) 
  • Final interview with the Senior Director of Product Operations
  • At least one reference check 

Job details

  • Permanent position
  • Full Time
  • Workplace: Levallois or Berlin
  • Start date: asap
  • Remuneration: fix + bonus on objectives (according to your profile)
  • A stock options plan for every Doctoliber

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.

To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process. Join us in building the healthcare we all dream of!

All information provided is processed by Doctolib for application management. For data processing details, click here

Please contact hr.dataprivacy@doctolib.com for inquiries or to exercise your rights.

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