The Role

As the Head of / VP of Product Marketing at Flowie, you will be responsible for shaping and executing our product marketing strategy to drive growth and market leadership. You will play a critical role in defining our product’s value proposition, leading go-to-market strategies, and ensuring our product offerings resonate with our target audience. This role demands a strategic thinker who can influence product direction, collaborate across teams, and lead a high-performing product marketing organization.

Key Responsibilities

• Product Positioning and Messaging:

  • Develop and articulate clear, compelling product positioning and messaging that differentiates Flowie in the marketplace.

  • Tailor messaging for various customer segments and ensure consistency across all marketing channels.

• Go-to-Market Strategy:

  • Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring all aspects of the launch process are coordinated and optimized for impact.

  • Collaborate with sales, product management, and demand generation teams to create comprehensive launch plans.

• Market Intelligence and Competitive Analysis:

  • Conduct in-depth market research to understand customer needs, market trends, and the competitive landscape.

  • Provide insights to inform product development and marketing strategies, ensuring Flowie remains ahead of industry trends.

• Sales Enablement:

  • Equip the sales team with the tools and knowledge needed to effectively sell Flowie’s products, including sales training, product demos, presentations, and competitive analysis.

  • Develop sales collateral and other customer-facing materials that support the sales process.

• Customer Advocacy and Engagement:

  • Partner with the customer success team to understand customer feedback and use this data to influence product enhancements and marketing campaigns.

  • Develop and promote customer stories, case studies, and testimonials that highlight the value of Flowie’s products.

• Demand Generation Collaboration:

  • Work closely with the demand generation team to design and execute campaigns that drive product awareness, customer acquisition, and retention.

  • Ensure alignment between product marketing efforts and overall demand generation strategies.

• Team Leadership and Development:

  • Build and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

  • Mentor and develop team members, providing guidance and support to help them achieve their professional goals.

• Performance Analysis and Optimization:

  • Analyze the effectiveness of product marketing strategies and initiatives, using data to make informed decisions and optimize performance.

  • Report on key metrics, including product adoption, customer engagement, and revenue growth, and adjust strategies as necessary.

What We Offer

• Competitive salary plus commission.

• Full Remote work option.

• Comprehensive health insurance (Mutuelle).

• Gymlib membership.

• Moka financial wellness program.

• Opportunities for professional development.

• Stock options.

• Minimum 5 years of experience in Product Marketing, preferably with experience in a high growth startup or scale up.

• Proficiency in both English and French (other languages are a plus : German, Spanish…)

• Proven track record in SaaS B2B sales.

• Nice to have: Experience in Procurement and Finance sectors.

• Excellent communication and negotiation skills.

• Strong problem-solving abilities and a results-driven mindset.

1. Interview with the CRO.

2. Interview with the VP Sales

3. Interview with the VP Customer Success.

4. Meet-up with members of the global team.