1982
Creation of Pandora in a small jeweller’s shop in Copenhagen, Denmark
Pandora
Past and future
Their story
The Pandora story is about a company with a distinctive brand and products that in just a few years has made the exceptional journey from a local danish jeweller’s shop to a world-leading, global jewellery company present in more than 100 countries.
2000
Launching of the signature concept bracelet
2003
International expansion with the United States, followed by Germany and Australia. Pandora then entered the French market in 2011
2010
Being listed on the NASDAQ OMX Copenhagen Stock Exchange
2014
Entering a ten-year strategic alliance with the Walt Disney Company
2021
Introducing jewellery with lab-created diamonds
Their vision
Pandora's strategy builds on its unique brand promise, and the significant potential to grow its core business and markets, and attract new consumers to the brand. The strategy is based on four growth pillars aiming at delivering sustainable and profitable revenue growth. Pandora, does much more than sell jewellery – it sells moments. Pandora's employees create memorable experiences and a personal connection with every customer. They share their stories and help them find the perfect jewellery to mark the meaningful moments in their lives. They do it all as part of a caring, enthusiastic and supportive team.
Company values
WE DELIVER
Working with people as passionate and purposeful as you are, you will be inspired to get results – whether it is a wonderful experience for a customer, or a bold step forward for the whole company.
WE CARE
We care deeply about each other, our customers and the planet we all share.
WE DREAM
Imagine beyond an immediate role, and you will discover new ways to grow, new directions to take, new challenges to tackle and new opportunities to seize.
WE DARE
Be daring, be entrepreneurial, and find your path – because it could lead to amazing things.
Commitments and CSR
Pandora thrives to create a better future for its business, its industry and the world around it. And everyone here, whatever their role, can be part of the change.
CLIMATE ACTION : Pandora uses only renewable energy in its crafting facilities. It committed to reduce by 50% its total carbon emissions across its own operations and value chain until 2030.
CIRCULAR INNOVATION : Pandora purchases 100% recycled silver and gold. 99.8% of the waste at its crafting facilities is recycled.
INCLUSIVITY & DIVERSITY : They are essential parts of the Pandora brand. Its strategy aims to secure an inclusive workplace for all employees, gender parity in leadership and reflect societal diversity in its customer engagement.
"At Pandora, we consider sustainability across our business, from how we craft our jewelry to the workplace we offer employees. Reducing what we take from the planet, protecting the environment and treating all stakeholders well is key to Pandora’s business success."
Key figures
100%
Recycled gold and silver purchased by Pandora