SINGULART

SINGULART

E-commerce, Museums / Cultural Institutions

Paris

BRAND and GROWTH

We work to promote SINGULART to our different audiences: collectors, artists, partners, the press and influencers, sharing our vision of art and our desire to change the way the world of art is seen, to make it more inclusive, and to shine a lasting light on our different targets.

Growth: we implement various strategies to acquire new customers and raise brand awareness. Highly KPI-oriented, we use data to get to know our customers and prospects better and improve our CAC.

Brand: our daily task is to make the Singulart brand the benchmark for contemporary creation, for art lovers and artists alike! Positioning, image, brand animation plan, brand content, curation and selection of artworks, KPI monitoring - these are the vast subjects that drive and thrill us.

La magie de SINGULART c'est de voir concrètement la chimie entre nos clients et nos artistes, de sentir que les uns inspirent les autres et que cette quête du beau ou de l'original, de l'unique fait vibrer au quotidien autant les créateurs que les admirateurs ! Nous pensons que l'art nous dessine une nouvelle vision du monde, nous propose une lecture différente du monde dans lequel nous vivons. C'est cela qui anime tous les jours nos différentes communautés. Faire progresser le monde l'art, ouvrir les esprits et participer à la révolution d'un marché viellissant et opaque est une motivation constante, un moteur et le ciment entre nos clients et nos artistes.

Anne-Claire - Director of Brand and Communication

SUPPLY

Our mission is to recruit our artists (painters, photographers, sculptors, etc), support them in using Singulart services, advise them on how to better position themselves in the market and help them promote their works on the international market with the support of our Singulart for Artists Team.

PRODUCT

The world's best contemporary art site: that's their mission! On a more serious note, the team's mission is to identify the needs of our customers and visitors, and to propose features that will promote simple, premium use for our customers. We pay the same attention to our artists, with a dedicated back office that evolves regularly.

We are divided into 4 squads:

  • Explore: enabling our customers to quickly find their favorite artist!
  • Personal Experience: to offer our customers a personalized experience that matches their tastes.
  • Buy: optimize our customers' shopping experience,
  • Creators and Merchandizing: supporting our artists in a high-performance online sales experience.

We cultivate a culture of impact and continuous improvement. Our energy is focused on both Discovery and Delivery.

We move forward together in a spirit of co-construction based on the Agile method: each Product Manager works hand in hand with a User Researcher and a Product Designer.