ACCOUNTABILITIES:

Value Proposition Development:

• Create unique value propositions to differentiate BI services from competitors.
• Develop messaging, collateral, and training materials tailored for different market needs, including brokers, resellers, and partners.

Customer and Market Insights:

• Establish processes for gathering customer feedback, market insights, and competitor analysis.
• Use insights to inform New Product Ideas (NPI) and refine product positioning, messaging, and go-to-market (GTM) activities.
• Continuously monitor competitor strategies and pricing.

New Product Ideas (NPI) Coordination:

• Coordinate the evaluation, conceptualization, and customer validation of NPIs.
• Collaborate with product operations, management, and technology to incorporate new product concepts into the roadmap and gather high-level requirements.

Product Messaging and Positioning:

• Develop compelling product positioning and messaging for target audiences.
• Create actionable customer personas to guide product development, website development, and marketing activities.

Sales and Account Management Support:

• Develop sales enablement materials and training for sales teams.
• Collaborate with Solutions Engineering to support sales efforts and address prospect objections.
• Support Account Management Teams with training for customers to maximize product activation and consumption.
• Collaborate with Account Management to develop migration strategies to increase Urba360 adoption.

Go-to-Market (GTM) Strategy:

• Develop a scalable, repeatable GTM segmentation framework for targeted sales and marketing activities.
• Coordinate GTM activities across pricing, marketing, and communications for new product launches and releases.

Performance Measurement and Improvement:

• Measure the performance of the URBA web platform and recommend improvements.
• Conduct win/loss analysis and develop action plans to improve success rates.

Collaboration and Innovation:

• Collaborate with Partnerships, Data Strategy & Management Teams to explore complementary data sources.
• Evaluate new solutions, conduct Proof of Concepts (POCs), and develop business cases for new product offers.
• Work with Product Operations/Management to explore new insights from data environments and take new POCs/products to the Product Committee for approval.

Cross-Functional Coordination:

• Collaborate with various teams including Product Management, Technology, Solutions Engineering, Account Management, and Partnerships to ensure cohesive product development and market execution.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:

• Demonstrable product marketing experience in DaaS/SaaS start up or scale up /B2B company.
• Excellent critical, creative and analytical thinking
• Excellent interpersonal skills
• Excellent communication skills
• Excellent English speaking and writing skills.
• Strong collaborator and stakeholder management skills
• Self -starter, pro-active and can-do approach.
• Good at managing multiple projects simultaneously.