At EfficientIP, we are passionate with an entrepreneurial spirit that creates conditions for people to thrive. Product Marketing at EfficientIP involves teamwork, ownership, creativity, and passion. As part of the EfficientIP Product Marketing team, you will work closely with product management, customer solutions architects, R&D, marketing ops, and sales teams.

You will play a pivotal role in expanding EfficientIP’s ecosystem by identifying and nurturing strategic vendor partnerships. These partners will be players in the IT and Tech ecosystem. This role involves exploring potential integrations that can be developed on our DDI platform and driving comprehensive product marketing activities to maximize business impact. You will coordinate activities across third-party vendor and internal teams to ensure successful collaboration.

We’re looking for someone with a deep background in the IT and tech ecosystem to lead discussions around integration use cases and value creation, technical implementation, and go-to-market strategy. The role includes developing messaging around our developer platform and tools to drive promotion and adoption.

You will:

• Develop a strong knowledge and understanding of market trends and competitive landscape

• Research and identify potential third-party vendors to partner with that align with company goals, customer needs, and business opportunity

• Initiate contact and build relationships with key targeted vendor stakeholders

• Collaborate with third-party vendors to explore potential integration opportunities between their solutions and our DDI platform and services

• Work with product management, engineering, and other internal teams to assess feasibility, define and document integration use cases

• Develop a proof of concept or integration demo to show to prospects, partners, and customers as needed

• Own, create, and maintain a messaging and impactful storytelling on our developer platform and tools

• Create and execute a marketing collateral plan including customer-facing decks, solution notes, blogs, videos, web pages and more, to communicate on the integration value proposition

• Serve as the primary point of contact for vendors throughout the relationship lifecycle

• Address and resolve any issues or challenges arising from this partnership

• Negotiate and coordinate joint marketing and promotional activities with third party vendors to drive adoption and awareness

• Manage and oversee the execution of partnership agreements

• Monitor and report on effectiveness of promotion plans and campaigns

• Drive sales, partner, and customer enablement activities including webinars to evangelize on integrations, including co-hosted webinars

• Support the customer community forum for integration questions

• Track and analyze performance of partnerships

• Provide regular updates on partnership activities and outcomes

• Identify areas for improvement and make recommendations for optimization

You’ll be great for this role if you have these qualifications:

• 10+ years of experience in the IT industry

• 5+ years of experience in a technical/engineering IT role

• 5+ years of experience in a product marketing or pre-sales role

• Proven experience in partnership management or alliance in the IT industry

• Bachelor’s or Master’s degree in Computer Science

• Strong understanding and knowledge of the IT industry

• Excellent communication, negotiation, and interpersonal skills

• Ability to build and maintain strong relationships with third-party vendors and internal teams

• Strategic thinker with strong analytical and problem-solving abilities

• Self-motivated, proactive, and able to work autonomously as well as part of a team

• Organized with solid project management skills

• Ability to work in a fast-paced, deadline-driven environment

• Fully bilingual in English is mandatory, French or other languages are a plus

Working conditions

We offer a great opportunity to grow with our company, in a rapidly advancing and strongly innovative environment.

At EfficientIP, we fully believe in congeniality in the workplace and in our relationships with our customers, partners and colleagues. We ensure a positive work environment that is encouraging, enthusiastic and motivating to our team. This approach breaks down barriers in order to stimulate our company’s ambition of constant overachievement.

You will be part of a fun & ambitious team!