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Senior Marketing Manager France

Job summary
Permanent contract
Paris
Salary: Not specified
A few days at home
Skills & expertise
Generated content
Project management
Hubspot

PayFit
PayFit

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The position

Job description

Get to know us

Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you!PayFit is an intuitive cloud-based payroll and employee management solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 10,000 clients.

Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values:

Care: We genuinely care for others whoever they are, whatever they think.

Excellence: We aim to improve and achieve better results every day.

Humility: Staying humble and exchanging transparent feedback helps us to grow and improve.

Passion: We are the architects of PayFit's success.

A key part of our culture, and essential for our success, is also improving the diversity of our teams and building an inclusive culture where you can be yourself at work.

This is why our recruitment focuses on the skills you demonstrate, and not only on your academic background or previous professional experiences. At PayFit we understand that you can gain applicable skills through a variety of life experiences and we are interested in knowing them, too.

Location :

The position is based in France.


Overview:

As the Senior Marketing Manager for France, you will report directly to the Senior Director of Global Revenue Marketing. Your mission is to elevate PayFit's marketing strategy and drive business growth in France across our two key segments: Entrepreneurs and SMBs. Working closely with the Marketing teams (Growth, Content, PMM, and Brand) and the French sales leadership, you'll be responsible for building the pipeline, increasing GPMRR, and achieving key revenue and market goals. 


What you’ll be doing:

  • Develop and own the France marketing strategy: Build and execute a comprehensive 360° marketing plan, considering all factors that influence key touchpoints along the user journey.
  • Lead marketing execution: Oversee France-specific programs such as integrated campaigns, tradeshows, PayFit events/webinars, referral programs, influence strategy, and reviews.
  • Identify business opportunities: Collaborate with key PayFit partners to execute co-marketing activities that drive mutual growth.
  • Partner with sales leadership: Be the trusted partner to France sales leadership, leading the development of marketing strategy for all channels to achieve business growth targets.
  • Collaborate across teams: Work closely with Growth, Content, PMM, and Brand teams to ensure strategic alignment and effectiveness in all marketing efforts.
  • Manage the marketing budget: Optimize resource allocation to ensure impactful results while maximizing ROI.
  • Analyze and report: Track key performance metrics, reporting results to the Senior Director of Global Revenue Marketing, and offer solutions for continuous improvement.
  • Coach and mentor: Manage a Marketing Specialist, fostering their growth and success.

We’d love to meet you with:

  • 7-8 years of experience in B2B marketing within a high-tech, software, or SaaS company (HR/Payroll experience preferred)
  • 2-4 years of experience managing individual contributors
  • Expertise in the French market (culture, behavior, trends)
  • Proven experience in building and executing B2B go-to-market strategies for both demand and lead generation
  • Strong collaboration skills, with experience working alongside sales teams and other cross-functional marketing teams (Growth, Content, PMM, Brand)
  • Knowledge of HubSpot and Salesforce (or similar tools)
  • Data-driven mindset with the ability to make decisions based on metrics and performance analytics
  • Excellent project management skills, with the ability to juggle multiple competing priorities
  • Passion for helping small businesses thrive.
  • Native French speaker,  with advanced proficiency in English (both written and spoken), and the ability to communicate effectively at a high level across diverse professional settings.


Hiring Process:

  1. Discovery Call (in English): Meet with a Talent Acquisition Specialist for an initial chat (45 minutes).
  2. Interview with Senior Leadership: Meet Louise, Senior Director of Global Revenue Marketing (60 minutes).
  3. Team Meeting & Business Case (in English): Meet with Marketing team members (Gloria, Jenna, Julie, and Gabrielle) to discuss a concrete business case (1.5 hours).
  4. Sales Alignment Interview: Final interview with the Sales team to ensure alignment (20 minutes).

👉 Background Check (ISO27001 certification): identity, diploma, and past professional experiences will be checked after the offer.


What We Offer

Flexibility: We believe that flexibility is key to giving your best and thriving. We offer the option to work outside of our offices, as well as abroad for a defined period. Some additional requirements may apply depending on the nature of the role and the level of experience.

Training and Development: At PayFit, we have a learning platform where you can acquire new skills daily with our support. We also offer English classes to help you feel more comfortable.

Career Development: We want you to grow and have the freedom to choose the direction in which you want to evolve; internal mobility is possible.

Well-being: A gym in our Paris office and membership to Gymlib with discounted rates.

Health Insurance: Henner health insurance (60% covered by PayFit) as well as 4 free sessions with a psychologist and online support through Moka Care.

Meals: €9 per working day with the Swile card.

Public Transportation: 50% of public transportation costs are covered by PayFit, or assistance with a bike rental subscription.

Remote Work Budget: A remote work budget to help you set up, and a MacBook to work in the best conditions.

Vacation: 5 weeks of paid vacation + RTT.

Parental Leave: 20 weeks of maternity leave covered by PayFit (instead of 16) and 6 weeks of leave for the second parent (instead of 4).

Disability Inclusion:

All of our positions are open to people living with disabilities. To ensure equal treatment and opportunities, we will take appropriate measures based on individual needs to adapt working conditions for PayFiters with disabilities. We ensure this applies from the recruitment process onwards.

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