It’s an exciting time at Crossbeam. We have just joined forces with our competitor Reveal to change the way companies go-to-market. The merger has earned the support of  some of the world’s best investors: Andreessen Horowitz, Insight Partners, Redpoint, FirstMark and even Salesforce and HubSpot Ventures (yep, the biggest CRMs are investing in the future of go-to-market). 

Combined, our unified company has created a powerful network of 25K+ companies, a team of world-class talent, an innovative product roadmap, and a North Star vision of creating a best-of-both-worlds customer experience. 

What is Crossbeam ?

Crossbeam is the first and largest Ecosystem-Led Growth platform. We act as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners while keeping the rest of their data private and secure. Companies use this data to sell more effectively, market to the right audiences, build the right products, collaborate with their service partners, generate demand, inform M&A, and more. This has created an entirely new way of doing business called “Ecosystem-Led Growth” or ELG—and it works: 40% of our customers’ closed deals come from their ecosystem.

The job

We’re looking for our Lead Growth Marketing Manager to own and boost our growth initiatives. In this role, you will be responsible for generating a maximum number of product-qualified leads & accounts, leveraging both traditional growth channels (paid, seo, outbound, etc..) and our unique product-led advantages (viral loops and our freemium model) as well as ecosystem-led playbooks powered by our network.

Indeed, we are one of the rare B2B companies to have a viral product with network effects : companies invite their partners, who in return invite theirs, etc… This creates a virtuous acquisition loop that has worked extremely well for us as we now have 28,000 companies using Crossbeam (with companies ranging from enterprises like Snowflake, HubSpot, Stripe, and Procore to <50 ppl SMBs). 

You’ll be reporting to Stan Pollet, VP of Growth & GTM.

Key Responsibilities:

Your scope goes from user base growth (network, invites..) to pipegen (PQAs, Open Opps). 

A few of the missions you’ll have to tackle.

• Own our PLG strategy : define, execute and monitor our product-led-growth strategy to drive growth and increase pipegen and revenue 

• Network growth ownership : increase x3 our network growth by capitalizing on existing users and opening new verticals

• Pipegen: increase x3 our pipegen for our sales team by improving each step of our funnel (Invite to sign-up, sign-up to PQA, PQA to Opportunity etc..)

• Execute growth initiatives : lead initiatives execution by working closely with your team and your product, marketing and sales counterparts to improve each step of the funnel to generate x3 PQA and x5 self-serve customers.

Own and optimize acquisition channels : continuously optimize our classic growth channels such as paid advertising, SEO, and outbound marketing to support our network effects and product-led growthstrategy.Analytics : monitor and report on key performance metrics, including lead generation, conversion, revenue and customer acquisition costs 

• Team leadership: manage and mentor a team of 3 growth professionals, guiding them in orchestrating and implementing effective growth strategies.

Requirements : 

• You have +4 years of experience

• Proven experience in a growth marketing management role, preferably within the tech industry.

• Demonstrated success in leveraging network effects and product-led growth strategies.

• Strong understanding of growth channels, including paid advertising, SEO, and outbound marketing.

• Data-driven mindset with a focus on results and performance metrics.

• Excellent communication and interpersonal skills.

You’ll love the job if you are :

• Resourceful: you like cutting corners, you are a self-learner and embrace autonomy - you are a solution finder.

• Sense of ownership: you want to own a business line as if it was yours.

• Growth Mindset: you are a mad scientist, you love exploring, iterating, testing, mixing tools

• Analytical mind: you enjoy working with numbers, you enjoy market sizing everything, understanding what makes a business grow.

• Discernment / common sense: you know what questions and answers you need to get things done. People often ask you for your advice.

• Technical: you are a doer

• Structured and disciplined: believer that with the right amount of work, a good methodology and discipline, anything is possible.

• Humble: you doubt, you’re ok with failing and motivated to try again.

Process :

1. Meet with Recruiter / People Operations

2. Meet with the Hiring Manager

3. Prepare a Case Study 

4. Case Study Review 

   1. Case review with Sr Director of Analytics, VP Operations, VP Growth, and CMO

   2. Technical Interview - VP Growth

5. Meet the Team

   1. Senior Marketing Manager

   2. Growth Ops Team Member

6. Interview with CMO