• Build, execute and manage demand generation strategies, to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities.

• Deploy initiatives across all digital demand generation channels including (but not limited to!) SEO, SEM, outbound/multichannel campaigns, paid social, in-person events and webinars, owning end-to-end execution, and ensuring cohesion across programs/campaigns to generate leads.

• Develop strategies to generate demand in multiple market segments including Commercial, Mid-Market and Enterprise.

• Track and report top-of-funnel and bottom-of-funnel metrics to assess the effectiveness of marketing programs, events and campaigns and conduct constant testing and optimization to improve channel performance and ROI metrics.

• Write/edit, manage, and develop a range of marketing materials; own all public facing company branding and messaging, including website content, marketing emails, social messages and ads

• Work closely with our Product Marketing Manager and with other Forest teams to develop go-to-market and sales materials.

Experience and hard skills

• Bachelor’s Degree in Marketing (or related field)

• 7+ years operating marketing lead/demand generation strategies: advertising campaigns, ABM, events, etc.

• Native/Excellent English written and verbal communication skills with a proven ability to influence others

• Strong understanding of customer pains, how to tease them and generate interest

• Ability to analyze data and trends

• A self-starter who thrives in a startup environment and gets things done

• Interested in working in a startup in a hands-on role

Why you should apply

• Opportunity to drive the acquisition of an innovative tech tool and be part of the fast-growing “Internal tools” market

• Competitive salary and Equity package

• Strong company values and team ethos

• Central Paris offices located in the Silicon Sentier (75009, Paris)

• Interview with our CBO

• Interview with our CEO

• Case study (at home) followed by a feedback and challenge meeting

• Interview with a marketing professional

• Final interview with our CBO

• Ref checks