Regional Sales Manager – Caucasus – Turkey – Central Asia 

Since 1984, we build ideas into products, grow products into businesses and scale businesses that leverage and transform the Pro-Audio Industry. 

What began as a small team has since become a global organization working to realize this vision. Each member of our team shares our passion for designing and manufacturing sound systems with the highest, most consistent, and predictable performance levels. 

The team you will join: 

Sitting in the Sales & Sales Operations department, our Sales team dedicated to driving our business forward bears a lot of responsibility. Working together to develop our business through a matrix of dedicated channels and well-defined geographic regions, the team consistently provides L-Acoustics with new opportunities to grow (both with new clients and current ones). 

We are looking for a driven Sales Manager for our Caucasus – Turkey – Central Asia region to join this team and help focus the Sales effort in the defined region. 

More concretely, the selected candidate will: 

• Effectively represent the L-ACOUSTICS brand, its values and corporate culture.​ 

• Travel in the region to drive company sales, develop and maintain business relationships with existing customers and pursue qualified new prospects.​ 

• Be responsible for the achievement of company goals in the region.​ 

• Assess current distributor performance vs market potential, make plans to close the gap in achieving the target.​ 

• Prospect for new end-users and venues in the territory. 

• Organize and execute small product demos (coaxial, constant curvature) as well as regional marketing events. 

• Participate in annual budget preparation for end users and customers outside of the Certified Provider network.​ 

• Maintain prospection lists and contacts in CRM database, support channel partners to convert leads to opportunities and manage the entire sales cycle.​ 

• Be involved in some key projects in the market, together work with local partners closely to close the deal. 

• Continuously add value to internal sales team meetings.​ 

• Regularly report to the Company, keeping the management team well informed by submitting required reports in a timely manner that document customer visits, weekly activities, and updates on the regional situation.​ 

• Obtain and transmit sales orders on behalf of L-Acoustics, manage the backlog orders. ​ 

• Swiftly communicate sales quotations to customers and prospects. ​ 

• Support the Company and the Group in its evolving commercial growth strategy. 

Work collaboratively with Sales Team, Sales Coordination, Business Development, Application Project, Marketing teams, and other key functions. 

• Build peer support and strong internal relationships. 

• Work closely with sales operation/supply chain/application engineer team to deliver best customer experience in the region. 

The Regional Sales Manager is expected to bring us the following skills and experience:  

• Minimum of 5 years of experience with sales in professional Audio/video Sales (and or integrated systems) with a proven track record.  

• Experience with effective channel management in emerging markets. 

• Caucasus – Turkey – Central Asia regional experience 

• Candidate must be energetic, self-motivated, self-propelled and possess a desire to win. 

• Outstanding organization and follow-up skills.  

• Ability to sell premium products based on features and benefits 

• A knowledge of specific vertical markets (install, integration markets) is preferred.  

• Some knowledge of Audio/Video design and application would be a plus. 

• Bachelor’s degree in business is considered a plus. 

• Proficient in English and Russian 

Key Relationships for the role: 

• Peers: Regional Sales Managers, Regional Application Engineers, Sales Coordination Tea, and Customer Service team  

• Other: Zones/Creation Sales Directors, Vertical Business Development Directors, Head of Sales Coordination Global & EMEA, Director of Application EMEA, Head of Customer Service, Director of Education. 

• Director of Global Sales & Sales Operation. 

• Manager: Head of Sales, Middle East, India, Africa & Eurasia 

Location: Preferably within the region with willingness, and capacity to travel throughout. Travel is expected to be 50 – 60% of the time.