Role Overview: The Product Marketing Manager will play a crucial role in defining and executing the go-to-market strategy for Filigran’s products. This position requires a blend of technical understanding, strategic thinking, and creative marketing skills to communicate the value of our products to the target audience.

Key Responsibilities:

• Go-to-Market Strategy: Plan and execute go-to-market strategies for new product launches and feature updates, driving awareness and adoption.

• Market Research & Insights: Conduct in-depth research to understand customer needs, market trends, and the competitive landscape, providing valuable insights to shape product positioning.

• Targeting & Segmentation: Identify and analyze key market segments and target personas, ensuring that all marketing efforts align with our core audiences.

• Messaging & Positioning: Develop clear and compelling product positioning and messaging that distinctly differentiates Filigran’s products in the market.

• Content Development: Create and maintain high-quality content, including datasheets, whitepapers, case studies, presentations, and website copy, that effectively communicates product value.

• Cross-functional Collaboration: Work closely with Sales, Product Management, Customer Success, and Engineering to ensure seamless alignment on product strategy and execution.

• Campaign Development: Collaborate with the Demand Generation team to design targeted campaigns that drive awareness, engagement, and conversions.

• Minimum of 5 years’ experience in product marketing, ideally within cybersecurity and/or threat intelligence platforms.

• Strong understanding of B2B marketing landscape and go-to-market strategies.

• Proven ability to develop compelling marketing materials and impactful campaigns.

• Demonstrated experience leading projects with cross-functional teams, including Product, Sales, Customer Success, and Engineering.

• Skilled at translating key differentiators into effective sales enablement tools.

• Fluent in English.