About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn.

About the Role

The Global Digital Strategy Director role is a digital leadership position responsible for driving digital strategy and transformation for top-tier global clients, it also includes thought leadership, innovation and digital operations.

The Global Digital Director should bring strong expertise in digital transformation and will lead the development and execution of innovative, data-driven digital campaigns across multiple channels (Paid Social, Programmatic, Paid Search, Retail Media, etc.) that deliver measurable business results. S/He will work with senior business partners, specialist digital teams, and external media and tech partners and be personally responsible for driving the digital roadmaps with our global clients, as well as overseeing the executional excellence of the digital campaigns.

The key aspect of the role is building trustful client relationships, bringing strong strategic thinking to inspire and lead transformational solutions, delivering digital executional guidelines to the markets and developing the digital knowledge and skills of team members.

Key Responsibilities

Relationship management and Consulting with agency knowledge

• Lead and own the client's global digital strategic vision
• Translate client challenges into effective campaigns that deliver results. Ensures exceptional client service for global clients, and key local clients as required
• Demonstrate a comprehensive understanding of the agency's digital product suite and service offerings. Leverage this knowledge to confidently advise clients on digital channels, products, and opportunities, and to develop solutions that meet client objectives
• Actively partner with clients, contribute to thought leadership pieces, different workstreams and training programs to maximize the contribution of digital to their growth objectives

Drive Clients’ digital strategy 

• Lead the development of digital media strategies, plan rationale, presentations, optimisation and post campaign analysis
• Ability to analyse and interpret data, turning data into insights that will inform strategic media strategies
• Mobilise, challenge and collaborate seamlessly with internal specialist teams, network stakeholders as well as external partners
• Responsible for exceptional digital campaign execution
• Manage key digital workstreams, incl:
• Global digital leadership – develop global frameworks including, oversee their execution and draft executional guidelines for local markets
• Strategic partnerships – own the day-to-day relationships with partners and publishers to drive the roadmaps. 
• Measurement – design the ideal measurement and KPIs framework to meet the client’ objective and ensure adherence
• Learning agenda – drive a test / learn / socialise & scale approach to encourage innovation and scaling of best practices across the different business lines and markets

Network and team management

• Share digital knowledge across the broader team
• Prepare operational guidelines and support local teams to ensure the work delivered to the clients is of highest standards
• People management: direct and functional management (5 to 10 people)

Core skills and abilities

• Extensive digital marketing / media experience (across all channels), preferably with both global and local experience
• Thorough understanding of the whole digital planning, implementation and trading process, and across all digital touchpoints
• Strong knowledge of the data and technology landscape, incl. ad-serving, ad-verification, 3rd party brand study tools, DSP, etc.
• Attention measurement and carbon-conscious digital ecosystem expertise are a plus
• Excellent multitasking and project management skills, capable of running large scale projects involving multiple stakeholders and markets
• Team player and ability to lead and inspire teams
• Gravitas and confidence to influence and sell ideas to clients at senior level
• Diplomatic, capacity to challenge the status quo and curious about media/marketing industry, technology and people
• Thrives under pressure and excels in meeting strict deadlines
• Full English proficiency - excellent written and presentation skills
• Masters or related degree. At least 12 years’ experience in digital marketing with strong technical background (agency experience preferable)

Measure of Success

• Team integration and collaborative working
• Delivery of strategic & innovative digital vision to our clients and development of best-in class digital strategies to grow our clients’ business
• Drive the client’s transformative digital roadmaps     
• Client satisfaction

Why to Join Us?  

The Team: Work with a passionate, highly talented individuals eager to share knowledge and support your development.

The Work: Every day is different, with new challenges, exciting different campaigns for world-class, market leading brands, and opportunities to push boundaries.

The Development: Working for the two major global, highly demanding and innovative clients of the agency. Opportunity to benefit from GroupM Academy, the cutting-edge internal training program to excel in media, data, technology and AI

The Place: WPP campus is an inspiring and modern collaborative workplace. It is designed to encourage flexible and hybrid working. The location is very close to the underground. The energy-efficient facility hosts many industry events giving the opportunity to learn new skills and party!

The HR Policy: Our people is our most valuable asset. Our working place is open, transparent and inclusive, with fresh internal mobility opportunities. Flexible remote working.