🚀 Why join us?

Implicity is a key player in remote cardiac monitoring, providing cutting-edge solutions for medical centers. We are looking for a Product Marketing Manager (PMM) to help structure and scale our go-to-market (key messages, positioning) & product adoption strategy.

This role is critical in aligning Product, Market, and Sales to ensure our solutions meet customer needs while driving adoption and market penetration.

🎯 Key Responsibilities

1️⃣ Market Insights & Product Influence

- Lead competitive & market intelligence (trend analysis, competitive benchmarking, pricing research, etc.).

- Conduct customer and prospect research (interviews, field feedback, data analysis).

- Partner with product teams to help prioritizing features based on market insights.

2️⃣ Go-To-Market Strategy & Product Positioning

- Define and refine the positioning and key messaging for all products & features.

- Build and execute GTM strategies for new product launches.

- Work closely with PMs to anticipate market needs and align roadmaps accordingly.

- Ensure consistency across sales, product, and marketing teams regarding messaging

- Monitor product performance in the market and adjust marketing strategies based on feedback, metrics, and changing market conditions.

3️⃣ Customer Engagement & Product Adoption

- Develop product adoption campaigns in partnership with communication team (in-app campaigns, email, customer events, webinars, user guides).

- Work closely with Customer Success teams to enhance onboarding & drive feature adoption.

- Establish a feedback loop between users and the product team to identify pain points.

4️⃣ Support Content Creation & Sales Enablement initiatives

- Work closely with the Communications team to align messaging, outreach strategy and overall content creation (**sales enablement materials**) and guarantee the respect & understanding of our key messages.

- Represent the company at key industry events and conferences to position our solutions & gather market insights.

👤 Who You Are

- 4-6 years of experience in Product Marketing in a fast-paced environment (startup / scale up / consulting, etc.)

- Excellent analytical & strategic thinking to understand market dynamics, clearly explain them internally and define our key messages.

- Strong ability to structure go-to-market approaches and work cross-functionally with Sales, Product & Marketing.

- Exceptional soft-skills in order to both connect with prospects & customers and influence internal teams.

- Willingness to get your hands dirty and launch product adoption campaigns, develop assets with other teams, etc.

- Experience in Health sector or Medtech is a plus.

- Fluent in English (our market is international and you will be in frequent contact with US customers & prospects ). You are willing to go to the US several times a year in order to meet with our Sales team, our prospects and our clients.

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✨ Why Implicity?

✔ A strategic and cross-functional role in a fast-growing scale-up.

✔ A mission-driven company improving remote patient monitoring.

✔ Strong collaboration with Product and Sales teams.

✔ An innovation-oriented and dynamic culture.

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📩 Ready to join us?

Apply now or reach out for a discussion! 🚀

😁 More cool stuff to know about Implicity 😁

👍🏻 Remuneration & Benefits

Fixed salary range : 65000 - 70000

Luncheon voucher: 9€ (50% employer)

Transport: 50% of your pass OR sustainable mobility pass (37,5€ / month)

Health insurance (Alan - 35€/month)

🙏🏻 Let’s meet

If you believe that you are the right person for Implicity, we are looking forward to receiving your application through the Implicity page on “Welcome To The Jungle” website

We are proud to be an equal opportunity employer. We constantly challenge ourselves to build a diverse team of talents and to create an inclusive environment for all employeesRecruitment process:

1° 30min call with Alexandre, our CPMO, your future manager

2° Case Study review with Alexandre (CPMO) & a team member

4° Interview with Lucie, COO & Arnaud, CEO

\=> Depending on your availability, the recruitment process should last less than 3 weeks.

Offer usually follows within 72 hours 🤞🏻