L’Oréal Brandstorm 2025: MEN.BEAUTY&CARE.GAME ON

https://brandstorm.loreal.com/en

Calling all innovators, creators, and entrepreneurs! Are you between 18 and 30, brimming with ideas, and passionate about the future of technology? L’Oréal Brandstorm 2025 is your chance to make a real impact!

The Challenge:

Team up with two other brilliant minds and reimagine the male beauty and care experience. In partnership with L’Oréal’s Consumer Products Division, we challenge you to develop a ground-breaking device, product, or service that addresses the evolving needs of men.

Your Mission:

• Men at the Forefront: Deep dive into the male beauty landscape. Identify unmet needs, challenge traditional norms, and uncover the vast opportunities within this dynamic market.
• Tech as Your Weapon: Leverage technology - data, digital tools, augmented reality, and Generative AI - to create truly innovative solutions.
• Inclusivity & Sustainability: Design with purpose. Ensure your creations are inclusive, catering to the diverse needs of all men, and prioritize sustainable practices.

• All Participants:
  • Certificate of Participation to enhance your resume.
  • Develop valuable skills in innovation, marketing, and project management.
  • Fast-track your career with potential professional opportunities at L’Oréal and dedicated recruiting sessions
• Local Winners:
  • Mentoring from L’Oréal experts to refine your project and prepare for the international stage.
  • The chance to represent your country/region at the International Finals.
  • Job opportunities at L’Oréal
• International Grand Prize:
  • A direct spot in our SEEDZ (Graduate Program)
  • All-expenses-paid trip to L’Oréal HQ in Paris to pitch your idea to an executive jury, including the President of the L’Oréal Consumer Products Division. (Travel expenses covered).

• Gameplay (Registration & Submission Deadline): March 19th
  • Form a team of 3.
  • Submit a 3-slide pitch deck (PPT or PDF) outlining your innovative idea.
  • Submit a 3-minute video (MP4) introducing your team and answering five pre-defined questions based on L’Oréal’s dimensions of potential.
• Local Selection: Between submission deadline and announcement of local finalists.
• Local Final: Semi final: 2nd of April / Final: 22nd of April
• Mentoring: Between Local Semi Final and June 2025. Local winners receive expert mentoring.
• International Finals: June 2025 in Paris.

• Project: Innovation, Sustainability, Inclusivity, Feasibility, Scalability.
• Team: Judgment, Resilience, Ambition, Empathy, Learning Agility.