Introducing Brand & Marketing at Trainline👋 

Our company strategy is anchored in a customer first proposition here at Trainline. We’re an established household name in the UK, with more than 80% brand awareness and becoming more widely known across Europe thanks to our award-winning brand and marketing team and market leading product. As a team of c.50 brand gurus and marketeers, we drive big ideas – our purpose platform “I came by train”, our brand platform “Great journeys start with Trainline”.  Propositions such as Top Combo, best price guarantee as well as recent sponsorship of Real Betis in Spain.  As a team, we are setting the bar for even greater customer led product propositions this year, riding the crest of a mighty wave!

About the role

As Interim Brand & Marketing Director, you will be responsible for our UK Brand Marketing strategy, social and global effectiveness. You’ll own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy, accountable for delivering plans that achieve ambitious results. You’ll also lead a highly respected team spanning UK Brand Marketing, global social and global effectiveness, driving results, fame, insights and return on investment across our plans and external partners.

Reporting to our VP Brand & Marketing, Jo McClintock (ex SkyScanner & Moonpig, and UK Top 100 Marketer & UK Power 100 In Marketing), you’ll play an important role in her top team. Often serving as an external face for Brand at Trainline, you’ll be regularly involved with external media as well as representing the company at industry events and driving our engagement with the wider marketing community. Collaborating closely on an on-going basis with an array of stakeholders across commercial, finance, product, growth and customer services to C-level, you’ll be expected bring compelling storytelling and business cases to anyone in the organisation - from the teams designing and building the products, to the senior-most partners across Trainline.

You’ll play a critical part in the direction of our business. It’s your big ideas and ability to deliver these that will give us the edge in a growing and increasingly competitive marketplace as we look to change the way we travel by inspiring millions of people to make more environmentally sustainable travel choices every day.

We’re looking for results-driven marketers who can think big to achieve our ambitious plans. Bringing a robust blend of marketing and brand experience, you’ll be used to delivering game changing plans and ideas that will propel our performance and offering in the market. You’ll have a track record of seeing concepts through to delivery, whether via your direct team, the internal matrix or media agencies – your GSD mentality is your super strength, and you know how to deliver performance.

Data is our life blood at Trainline and nowhere more so than in Brand & Marketing. As such, you’ll be as comfortable owning brand insight and extracting unique, meaningful value whether working with the Data Science team or as the custodian of our marketing analytics roadmap. You’ll be used to operating at pace in an ambitious yet fun culture, and ideally within a B2C eCommerce or Tech business. In addition, you’ll have a compelling story to tell about the market-leading teams you have built, nurturing and developing as well as hiring exceptional talent.

Key attributes should include:

• Deep commercial acumen and being able to contribute to wider business decisions outside of the Marketing demand
• Being a brand marketing visionary who has been able to marry the practicalities of delivery, working with creative, media and social agencies
• Experience working across a complex and evolving product, channel and market set, using a hypothesis-driven approach
• A storyteller and an all-round exceptional communicator who inspires your team and influences those you interact with
• Experience in owning capital allocation and/or econometrics modelling to support investment decisions
• Possessing a leadership style that can both inspire and drive direct and indirect teams to deliver amazing output underpinned by data and with customer front of mind