Wooclap is seeking a Global Marketing Manager to spearhead strategic initiatives across global education markets. This pivotal role focuses on coordinating marketing strategies to achieve deep market penetration, from analyzing market potential to forging strategic partnerships that boost lead generation.

Responsibilities and Duties

Market Sizing and Strategic Alignment 📊

• Market Potential Analysis: Perform comprehensive TAM, SAM, and SOM analyses to pinpoint market opportunities.

• Strategic Targeting: Collaborate with cross-functional teams to focus marketing efforts on targeted market segments, leveraging detailed strategic lists.

Partnership Development and Benchmarking 🤝

• Strategic Partnerships: Identify and develop relationships with key players in the education sector, including leveraging partnerships secured by the Strategic Partnership Director.

• Co-Marketing Initiatives: Craft and execute joint marketing plans with partners to maximise lead generation and market reach.

Operational Coordination and Local Initiatives 🌐

• Global Marketing Plan Oversight: Ensure robust global marketing plans support lead generation objectives for the education vertical.

• Marketing Plan Execution: Implement and adapt global marketing strategies across all regions, maintaining alignment with local market dynamics.

• Local Initiatives: Serve as the primary contact for Country Heads, supporting and guiding local marketing efforts.

Collaboration and Support

• Collaborate with Content and Growth marketers to ensure a cohesive approach that aligns with overall plan and objectives.

📦 Package

• Location - Brussels

• Full-time position

• Compensation commensurate with experience

• 8€ Meal Vouchers (Pluxee)

• 100€ Eco Vouchers (Pluxee)

• Full medical insurance (Alan)

• Hybrid Working Policy with Homeworking fees

• MacBook Air and iPhone

• Mobility Budget

• Reimbursement of your Phone Subscription up to 50€

• 10 days extras paid holidays

• Woocredits (150€/year) to buy learning materials

• A minimum of 5 years in B2B marketing, preferably within the SaaS and EdTech sectors.

• Holds a Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is highly preferred.

• Fluent in English ; proficiency in French/Spanish/Italian is an added advantage.

• Demonstrates a highly analytical and strategic mindset, capable of conducting thorough market research and translating insights into actionable strategies.

• Possesses a strong passion for education and educational technology, ideally with previous experience in the EdTech industry.

• Strong communication abilities, adept at navigating complex partnerships and internal collaborations.

• Exhibits a creative business acumen, skilled in identifying opportunities and leveraging partnerships to generate leads and business outcomes.

• ☎️ 30’ Screening interview with Julie, our recruiter

• 📈 90’ Business Case with Marie Laure, our Head of Marketing and a member of the Marketing Team

• 🤝 30’ Panel interview with your future colleagues

• 🔊 30’ interview with Baudouin, our CEO

• 🎬 30’ Closing interview with Anabela, our Head of People