As a Product Marketing Manager at Wooclap, you will be at the forefront of our strategic marketing efforts, shaping the go-to-market strategies and crafting compelling messaging that resonates with our diverse audience within the educational sector. This role will bridge the gap between product development and market adoption, ensuring our product offerings are effectively communicated and embraced by our target audience, be it in our BtB channels or in self-served channels.

👑 Responsibilities

• Design and refine product messaging that articulates the unique value and benefits of our products for both businesses (BtB) and end-users. You’ll create engaging content tailored for multiple channels including our website, in-app notifications, email campaigns, and direct sales engagements.

• Spearhead the development and execution of comprehensive go-to-market plans. This includes market segmentation, competitive analysis, and managing product launch initiatives through PR campaigns, strategic partnerships, and direct outreach efforts.

• Collaborate closely with cross-functional teams, including product development, marketing, sales, and customer service to ensure cohesive product strategies and successful market adoption.

• Drive product adoption and monetization by creating engaging campaigns that increase awareness, education, and product usage through self-serve platforms.

• Conduct market research to stay ahead of industry trends and competition to inform product strategies and develop Wooclap’s market positioning.

• Ensure that all marketing materials are on-brand, optimized for the audience, and effectively distributed to meet strategic goals.

🎯 Expected Outcomes

• Develop marketing materials that significantly boost product visibility and differentiation, leading to increased market share within the educational technology sector.

• Lead dynamic product launch campaigns that are well-coordinated across multiple channels, resulting in measurable success in feature adoption and online revenue growth.

• Establish robust feedback loops with the product development team, contributing to ongoing product refinement and innovation.

• Implement strategic positioning on the company’s website to improve conversion rates by clearly demonstrating the unique selling propositions to potential users.

🧠 Strategic Focus Areas

• B2B Marketing & Sales Support: Craft and deliver messaging, content, and tools that support enterprise sales and customer success efforts.

• Product Adoption & Self-Service Growth: Develop strategies and campaigns that foster product adoption and engagement among individual users via self-serve channels.

• Market Intelligence: Deep dive into market research to understand customer behavior, and competitive dynamics, ensuring our product development aligns with market needs.

• Campaign Management and Analytics: Oversee product launch campaigns, collaborate on multi-channel marketing strategies, and analyze campaign effectiveness to guide future marketing endeavors.

🏆 Key Success Factors

• Content production volume and impact.

• Successful execution of feature launch campaigns, quantifiable through media reach, product adoption and revenue growth.

• Establishment of continuous feedback loops with tangible improvements to product offerings.

• Scale and rhythm of content and support provided to sales and customer-facing teams.

📦 Package

• Location - Brussels

• Full-time position

• Compensation commensurate with experience

• 11€ Meal Vouchers (Swile)

• Full medical insurance (Alan)

• Hybrid Working Policy with Homeworking fees

• MacBook Air and iPhone

• Reimbursement of your Public Transportation up to 50€

• Reimbursement of your Phone Subscription up to 50€

• Woocredits (150€/year) to buy learning materials

• Minimum of 5 years of professional experience, with at least 3 years specifically in Product Marketing. Experience in both BtB and BtC is appreciated.

• Exceptional communication skills, with a proven track record of developing persuasive content and presentations. Must be a native English speaker 🇬🇧 ; proficiency in French 🇫🇷 is a significant plus.

• Passionate about marketing, with a strong inclination for content creation, including impactful copywriting and visual storytelling.

• Deep interest in educational technology, learning, and development.

• Well-versed in the SaaS ecosystem with practical experience in marketing SaaS products, preferably in Product-led businesses.

• Highly analytical and strategic mindset, capable of conducting thorough market research and translating insights into actionable strategies.

• ☎️ 30’ Screening interview with Wandrille our Head of Product

• 📈 90’ Business Case with Wandrille our Head of Product and Marie-Laure, our Head of Marketing

• 🤝 30’ Panel interview with your future colleagues

• 🔊 30’ interview with Baudouin our CEO

• 🎬 30’ Closing interview with Anabela, our Head of People