Part of the group level marketing team at our headquarter, in Paris, Boulogne.

Working closely with our publisher portfolio to manage their ASO practice by optimizing they keyword, app titles & app store landing page.

Collaborate with cross-functional teams, including UA, design, and development, to ensure ASO best practices are incorporated into app releases and updates.

Conduct market & competitor analysis to optimize current app portfolio or to support app launches

Compétences

• Utilize various ASO tools and analytics platforms to gather and interpret data related to app store performance, user acquisition, and conversion rates

• Develop insightful reports and recommendations based on data analysis, highlighting key metrics and suggesting actionable strategies to improve ASO efforts

• Conduct thorough keyword research to identify relevant and high-traffic keywords for each apps

• Optimize app store listings, including app titles, descriptions, screenshots, icons, and other metadata, to increase visibility and attract potential users.

• Continuously monitor and analyze app store rankings, conversion rates, and user feedback to identify opportunities for improvement and implement effective strategies accordingly

• Collaborate with cross-functional teams, including UA, design, and development, to ensure ASO best practices are incorporated into app releases and updates.

• Implement A/B testing strategies to optimize app store elements and conversion rates, including app titles, descriptions, screenshots, icons, and other metadata

Responsabilités

• Stay up to date with industry trends, best practices, and changes in app store algorithms to drive innovation and maintain a competitive edge

• Coordinate with external partners, such as app stores, game review websites, and media outlets, to secure prominent placements and generate buzz around game releases

• Collaborate with game development teams to create go-to-market strategies for mobile game launches, updates, and promotional campaigns

• Analyze and benchmark competitor app store listings and strategies to identify areas for improvement and develop differentiated approaches

• Analyze user behavior and conversion data to identify friction points in the user acquisition funnel and propose actionable strategies to improve conversions

• Track and measure the impact of ASO strategies and initiatives, providing regular updates to stakeholders and identifying opportunities for optimization

Ce dont vous aurez besoin pour réussir

• Bachelor’s degree in marketing, business, or a related field, Analytical mindset with the ability to interpret complex data sets and derive actionable insights

• Fluent in French & English

• 2 years of ASO experience with a track record of improving app store rankings and organic installs

• Strong understanding of mobile app ecosystems, app store guidelines, and best practices

• Proficiency in ASO tools and analytics platforms, such as AppTweak, Sensor Tower, [Data.ai](file:///C:/Users/admin/AppData/Local/Temp/msohtmlclip1/01/clip_filelist.xml), or similar

• Excellent written and verbal communication skills, with the ability to create compelling app store copy and present findings to stakeholders

• Ability to collaborate effectively with cross-functional teams

• Self-motivated and proactive

À propos de 52 Entertainment

• 52 Entertainment is a leading e-gaming company, worldwide leader in various e-mind & strategy games such as Bridge, Tarot, Spades, Belote, Solitaire and e-sailing.

• We are proud to be part of the French Tech 120 ranking. 52 Entertainment is a people-centric company and believes in people’s mindset and ability to create, innovate and disrupt. Whether technical, functional, or cross-functional, we are above all looking for brilliant and caring people who fit in with the teams in place today.

• Based in France with offices and people all around the globe, 52 Entertainment builds tomorrow’s company based on People, Innovation and Mindset.

• Our publisher portfolio:

  o   Loop Games

  o   Casualino

  o   Exoty

  o   Bridge Base Online

  o   Canasta Junction

  o   Funbridge

  o   Virtual Regatta