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AB Tasty
AB Tasty

SEO content manager

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé
Expérience : > 4 ans

AB Tasty
AB Tasty

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Le poste

Descriptif du poste

AB Tasty is looking for an SEO content manager to turn our channels into a traffic-generating machine as part of the Global Content Team. As our SEO content expert, you'll do more than keywords: you'll take part in executing marketing content programs and ensuring healthy organic traffic to our website. This position reports to the senior content manager and will help drive diverse SEO content intiatives, such as competitive landing pages, blog posts, videos, social media channels, e-books, etc.

What you will do :

  • Develop competitive SEO content strategies for AB Tasty's website to increase traffic and drive conversion
  • Forecast, track and measure results from SEO strategy implementation
  • Implement SEO best practices across AB Tasty's channels, focusing on effective copywriting that solves audience pain points
  • Manage entire lifecycle of SEO content program, from keyword research, SERP analysis to reporting
  • Lead brand awareness and top-of-funnel content execution (blog posts, e-books, social media, landing pages, videos, etc.)
  • Collaborate with global marketing, partner marketing and local markets to support demand generation
  • Provide SEO guidance and knowledge for cross-team initiatives
  • Understand and incorporate AB Tasty's positioning, messaging and tone of voice in all marketing materials
  • Manage day-to-day execution of AB Tasty's editorial and social calendar
  • Build authority by identifying and generating backlink opportunities via third party links
  • Perform and maintain ongoing keyword research and identify new keywords opportunities
  • Apply SEO expertise to guide new content creation and improve existing content

    • What we are looking for:

  • Minimum 4 years of content experience in the B2B, SaaS or e-commerce space with a solid portfolio
  • Impeccable grammar with English-native copywriting; other languages is a plus
  • Strong analytical skills and experience using tools like Google Analytics, Ahrefs, SEMrush, Data Studio
  • Proven track record of growing organic search traffic through SEO
  • Ability to handle multiple projects simultaneously while remaining flexible and consistently hitting deadlines
  • Experience with creating briefs for freelance copywriting and design
  • Familiarity with Adobe Creative Suite from Photoshop to Illustrator to support design needs

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