We are looking for a data-driven and strategic Demand Generation Manager to drive targeted account engagement and always-on marketing campaigns. You will be responsible for developing and executing account-based marketing (ABM) strategies while optimizing evergreen, full-funnel campaigns to nurture leads and driving pipeline growth.

At Agicap our target audience are finance professionals in mid-sized businesses. Working closely with the Performance Marketing Manager and the Global Campaign Manager, you will ensure that our campaigns are aligned, optimized, and delivering measurable impact.

Key Responsibilities :

• Work closely with Sales and SDRs to prioritize and segment target account lists, ensuring lead quality and alignment on conversion strategies.

• Develop and execute a comprehensive B2B marketing strategy that combines Account-Based Marketing (ABM) with always-on, full-funnel campaigns to drive pipeline growth.

• Build and optimize multi-channel ABM campaigns targeting high-value accounts through personalized messaging, intent-based outreach, and sales alignment.

• Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication.

• Design and manage evergreen lifecycle campaigns that nurture leads, accelerate deal velocity through automated workflows and segmentation.

• Collaborate closely with sales, product marketing, and content teams to craft relevant messaging, assets, and engagement strategies tailored to different customer segments.

• Leverage marketing automation tools (HubSpot) and ABM platforms to execute and scale personalized campaigns.

• Track, analyze, and optimize campaign performance using KPIs such as engagement rates, pipeline influence, lead-to-customer conversion, and retention metrics.

• 3-6+ years of experience in B2B SaaS marketing, demand generation, ABM, or lifecycle marketing.

• Prior experience in a B2B SaaS company.

• Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.) and ABM platforms (6sense, DemandBase, etc.).

• Strong understanding of buyer journeys, personalization, and intent-driven marketing strategies.

• Data-driven mindset with experience analyzing campaign performance, extracting insights, and optimizing for conversions.

• Proven ability to work cross-functionally with teams such as sales, content, product marketing, or design.

• Experience with paid media is a plus.

• French language skills are a plus.

• Phone call with Anaïs, Talent Acquisition

• Interview with Céline, Head of Online Acquisition

• Case study preparation

• Oral restitution of the practical case to Bertrand, Chief Marketing Officer, and Céline, Head of Online Acquisition