As part of the Demand Generation team, you will be responsible for developing and implementing strategies to generate traffic, leads and revenue through Demand Generation, ABM and LeadGen initiatives. You will optimize Customer Acquisition Cost (CAC) and payback time while ensuring a strong alignment with our Sales team working towards the company targets.

As a Performance Marketing Manager at Agicap, your scope will involve :

• Paid Acquisition: Plan, execute and iterate marketing paid acquisition and ABM strategies across several channels including SEM, Display, Paid Social, Video, and others. 

• Customer and product centricity: Develop a nuanced understanding of our target customers and product through research and insights. Define and adjust accordingly key audiences, create impactful ads and account-specific messaging that resonate with our buyer personas.

• Work closely with local sales teams to ensure alignment on lead quality and follow-up processes.

• Sales Feedback Integration: Utilize feedback from the Sales team to optimize all possible campaign parameters across paid media activities, ensuring a strong cross-department collaboration.

• Monitor campaign performance, analyze data to constantly enhance customer engagement while minimizing acquisition costs / payback time by refining audiences, targeting, bids, and every pre and post acquisition touchpoint within our target accounts.

• Work together with the Studio, Brand & Content Teams to develop high-quality copies and creatives, with regular reporting on their performance.

• Track and report on Lead, Demand & ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact.

• Partner with the Lifecycle team to support a seamless cross-channel lead journey, leveraging targeted messaging and assets for a cohesive experience.

• 5-7 years of performance marketing and/or customer acquisition in a high-growth B2B company, ideally Saas or scale-up. 

• French native or bilingual, with an excellent level of English

• Strong experience in managing and scaling demand generation campaigns and working very closely with sales teams.

• Skilled in developing targeted messaging and creating impactful ads and touchpoints for B2B buyer personas.

• You have a demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across different markets

• Strong performance marketing skills : SEM, Paid Social, Data & attribution have no secrets for you.  

• Performance-maniac, growth marketing mindset and will to have an impact

• Excellent analytical skills: You are a data-driven person,  you have a strong understanding of data analytics and you know how to be creative based on data insights. You’re an expert in measuring the impact of demand generation activities. 

• Advanced knowledge of how to analyze the complete user journey is a plus

• Extensive knowledge of marketing tools, including [WordPress, HubSpot, Marketo, and Salesforce] for effective campaign management.

• You thrive in an international environment, working in English with people from different backgrounds and cultures.

• Phone call with Anaïs, Talent acquisition

• Interview with Céline, Head of Online Acquisition

• Case study preparation

• Oral restitution of the practical case to Bertrand, Chief Marketing Officer, and Céline, Head of Online Acquisition