About BALYO

BALYO is a worldwide leader in Mobile Robotics. Our Mission is the global design, sale, and operation of scalable, simple, and affordable robots, systems, and services. We’ve grown from our start-up days to a global force in automation, but we retain our start-up culture and mentality to move fast and deliver innovative technological and operational solutions to our customers. BALYO is listed on EURONEXT, Paris Stock exchange and as of 2025, Softbank acquired more than 90% of BALYO. BALYO is therefore now part of an ecosystem of companies in logistics and robotics. Our US team is a critical part of our global operations, which includes our global headquarters in Paris, and our other offices and facilities in France, Singapore and Australia, from which we are able to deliver and install driverless forklifts in almost every market around the world.

About Role / Objective

The Business Developer Associate will work closely with the marketing and sales teams to drive business growth, improve campaign effectiveness, and optimize customer engagement through 1st level prospecting and pipeline creation for BALYO.

This unique role will give the right candidate exposure to entry level Sales and Market Analysis activities. This position can develop into a Sales Management position depending on one’s development into the role, his/her ability to meet the requirements of the BALYO Sales Management Job Description and the repeated achievement of the objectives in this role. The Objectives of this role are:

1. Contribute effectively to the acceleration and growth of BALYO projects opportunity pipeline in the EMEA (Focus on the DACH region)

2. Provide front-line organic prospecting to support Sales Managers in developing new client opportunities, in the targeted sectors and clients identified by the company

3. Qualify inbound leads with first contact meetings

4. Analyze marketing data, evaluating trends, and delivering insights that inform our strategies

5. Monitor Web site activity and outreach from web traffic

6. Provide regular maintenance and updating of detailed KPI’s and reports as defined by the Marketing team

7. Provide subject matter expertise in the use and creative benefit of the BALYO CRM, provide CRM support and training to the Sales team

Major duties & responsibilities

The requirement of this role is to operate in a daily methodical, regimented manner to generate and process a high volume of lead generation and qualification, with advanced fluency in BALYO’s CRM.

• Perform front-line prospecting activity, targeting new client profiles that match the BALYO organic growth plan

• Score leads according to our currently valid scoring system, with the intention to improve lead quality over time

• Contact and qualify inbound leads to set the company up for success, route to appropriate Sales Managers.

• Enable Sales Managers with all the necessary information about the prospect and their project

• Work closely with the Chief Sales Officer and/or Regional Sales Directors on selected direct sales opportunities (for example at Global Accounts or extra-large opportunities) to learn and execute complex, competitive sales engagements

• Develop fluency, advanced usage and demonstrative competency in all BALYO proprietary tools

• Collaborate with Sales Managers to re/define selling material needs and deliverables

• Operate with advanced fluency within the BALYO CRM (HubSpot) to perform these business development duties

• Work closely with marketing, sales, and product teams to ensure alignment on data insights and strategy

• Use fluently and autonomously all BALYO tools (e-budget, map editor, ROI)

• Attend and support BALYO Marketing events, such as Trade Shows, as directed by the Marketing Director

• Strong relationship building skills with customer focus and problem-solving mindset, and ability to nurture and grow relationships to build trust

• Extraordinarily energetic, outgoing and engaging professional with a very high level of confidence

• Capable to cold call and conduct introductory meetings with a high success rate

• Demonstrated experience in advanced CRM methodology and fluency, including the ability to develop reports and dashboards for tracking relevant KPI’s and activity with an inherent love of data analysis and problem solving

• Interest for intralogistics, automation, robotics and the materials handling industry, zealot for new technology particularly as it pertains to the robotics industry

• Creativity to convey BALYO voice in digital mediums

• Demonstrated ability to drive oneself, work autonomously and under pressure

• Proven ability to capture customer needs, and translate them to product features, benefits and applications or understand any gaps

• Travel within the Region up to 20%

• Electro-mechanical aptitude, present technical solutions with technical acumen and tie them to business solutions

Itw Talent Manager + Sales Director + MKT Director+ CEO