We are looking for a Manager, Demand Generation to join us on a 12-month fixed-term contract with a focus on paid media. This mainly operationally focused role's core responsibility is to design, develop, optimize and oversee the execution of demand generation programmes, campaigns and paid media assets, in support of the demand generation’s team focus and strategy. The role partners with the other marketing teams to ensure demand generation campaigns and all paid media activities are aligned to our Ideal Customer Profile, fit for the purpose of meeting lead, MQL and Pipeline targets, considering local market conditions and sales challenges.
The Manager, Global Demand Generation is a data-driven marketer with experience working on high-performing, integrated marketing program that are executed at scale. The role is responsible for supporting the planning and development of multi-channel programs to drive demand across all our markets, from NN prospects, Customers and Partners.
Key Responsibilities
Basware is how finance leaders in global enterprises can finally automate their complex, labor-intensive invoice processes and stay compliant with regulatory change. Our Accounts Payable (AP) automation and invoicing platform helps companies achieve a new level of efficiency – in a matter of months – while reducing errors and risks. We bring a unique combination of true automation, complete coverage, and deeper expertise to make it all just happen for our customers. That’s why the world’s most efficient AP departments at 700+ global customers rely on Basware to handle over 170 million invoices per year.
Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world-class solutions and services. A critical part of our culture is the high amount of trust we put into our employees—we want everyone to make a difference, so we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where:
We Drive Customer Value , We Take Ownership and We Are Bold in everything we do, to make it all just happen for our customers.
To be successful in this role, you are/have:
Digitally savvy, modern marketer with good knowledge of multi-channel programs
Thorough understanding of the prospect & customer lifecycle and ability to bring a customer-first mindset to all initiatives
Ability to execute a program from conception, gaining commitment and engaging cross-functional stakeholders through the process
Strong communicator and presenter with a proven ability to collaborate across Marketing and Sales teams to drive towards shared goals
Mix of creative and analytical skills with a strong bias for action and results
Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including HubSpot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers.
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