As the CMO at Beev, you are tasked with transforming our marketing approach to sharply focus on B2B lead generation and performance marketing. Your mission is to develop and deploy a marketing and communication strategy that accelerates our growth, maximizes brand visibility, and generates a high volume of qualified leads. You will be instrumental in scaling our acquisition processes, enhancing our brand perception, and optimizing our product marketing strategy.
Key Responsabilities
Strategic Leadership: Develop and implement innovative marketing strategies to solidify Beev’s position as a leader in the electric vehicle sector, with a heavy emphasis on B2B markets.
Performance Marketing: Oversee and enhance the marketing efforts to ensure alignment with Beev’s business goals, focusing on Customer Acquisition Cost (CAC) optimization and ROI.
Team Management: Lead and expand the marketing department, ensuring integration and alignment between the SEO, communications, and product marketing teams.
Cross-Functional Collaboration: Work closely with sales, product development, and other departments to enhance conversion rates and refine marketing strategies through a deep understanding of our product offerings.
Agency and Partner Management: Manage relationships with social advertising, SEO/SEA agencies, and PR firms to drive demand and lead generation.
Technology and Innovation: Leverage new technologies and growth opportunities to stay ahead of market trends and position Beev as an industry innovator.
Brand and Product Messaging: Ensure consistency in tone and brand image across all platforms while emphasizing the UX/UI in our product communications to enhance customer experience.
Experienced and Driven: Proven track record in a similar role, ideally within a fast-growing green tech / mobility company. Significant experience in B2B marketing, lead generation, and demand generation.
Skills and Expertise: Exceptional storytelling skills, critical thinking, and problem-solving capabilities. Must be data-driven with strong analytical skills and an eye for design.
Leadership: Excellent leadership qualities with the ability to inspire and manage teams. Must have a hands-on approach and a ‘can-do’ attitude.
Communication: Strong interpersonal skills with fluency in both English and French. Ability to manage internal communication and foster a team-oriented environment.
Passionate: A keen interest in mobility, electric vehicles, and sustainability is crucial for cultural fit and lasting impact.
Cool stuff about working at Beev :
Join a fast-growing startup in a stimulating environment and have a positive impact on the world
A dynamic and exciting environment
Offices at WeWork in the center of Paris and Marseille
Meal vouchers (Swile)
Alan Insurance (70%)
Gymlib membership
Training programs
Transportation (50%)
Events with the team
Off-site each year
A young ambitious team who wants to take over Europe and the world
1st interview: 30-minute introductory call
2nd interview: Case study, Q&A
3rd interview: Physical meeting with key members of the team and culture fit
Interview with board members
Reference check
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