As HubSpot CRM Manager at Beev, , you will be tasked with building and leading our CRM strategy from the ground up. Reporting directly to the CMO and working closely with the CTO, you will create a robust customer engagement and retention program that drives lifetime value (LTV) and customer loyalty. This role is ideal for someone with a strategic mindset and hands-on expertise, who is ready to make a significant impact by setting up processes, managing CRM operations, and driving the customer relationship agenda.
Key Responsabilities
CRM Administration: Oversee the day-to-day management of HubSpot for various departments, including access control, license assignments, configuration, and ensuring compliance with the latest standards and practices.
Strategic Roadmap Development: Define and implement a CRM roadmap focused on increasing customer lifetime value (LTV) and engagement through effective relational strategies.
Daily CRM Operations: Oversee the day-to-day CRM operations, ensuring efficient management and optimization of HubSpot (or other CRM tools as we grow).
Data Analysis & Customer Insights: Identify and analyze customer data to uncover trends, behaviors, and needs, guiding relational strategies, customer touchpoints, and commercial offers.
Campaign Monitoring & ROI: Track and evaluate CRM campaigns and activities to measure ROI, allocate resources effectively, and improve customer retention and engagement.
Consumer Experience & Segmentation: Conduct customer experience research and segmentation analysis to identify opportunities for improving CRM campaigns and user engagement.
KPI Setup & Performance Tracking: Establish key performance indicators (KPIs) such as the number of buyers, purchase frequency, and average basket size. Use these to drive customer revenue and optimize campaign strategies.
Automated Marketing Campaigns: Supervise the design, implementation, and continuous optimization of automated marketing campaigns to enhance the customer experience.
Customer Lifecycle & Value Segmentation: Develop and execute a customer lifecycle and value segmentation strategy to personalize and optimize interactions across all touchpoints.
Promotion Budget & Loyalty Program: Establish and manage the CRM promotional budget and design a customer loyalty program to boost engagement and long-term retention.
Experience: 2-3 years of hands-on experience in HubSpot administration.
Technical & Business Savvy: While a business background is preferred, strong technical capabilities are essential. Experience with CRM platforms such as HubSpot is crucial, along with the ability to optimize their usage.
Agility in a Fast-Paced Environment: Able to manage multiple priorities and thrive in a dynamic, rapidly evolving environment.
Collaborative Team Player: Proven ability to work effectively with cross-functional teams, including Product, Tech, and senior management.
CRM Expertise: Demonstrated success in CRM management, ideally in a fast-paced, international setting.
Business Acumen & Analytical Skills: Strong business sense, with a data-centric mindset and a test-and-learn approach to campaign optimization.
Proactive Problem-Solver: Capable of identifying gaps and opportunities, and developing strategies that drive business growth through CRM.
Cool stuff about working at Beev :
Competitive salary
Join a fast-growing startup in a stimulating environment and have a positive impact on the world
A dynamic and exciting environment
Offices at WeWork in the center of Paris and Marseille
Meal vouchers (Swile)
Alan Insurance (70%)
Gymlib membership
Training programs
Transportation (50%)
Events with the team
Off-site each year
A young ambitious team who wants to take over Europe and the world
1st interview: 30-minute introductory call
2nd interview: Case study, Q&A
3rd interview: Physical meeting with Carl our Head of Engineering and culture fit
Reference check
This role offers a fantastic opportunity for someone passionate about driving change, automating processes, and working in a fast-paced, tech-driven environment.
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