Head of Brand & Content

Résumé du poste
CDI
Paris
Salaire : Non spécifié
Début : 03 février 2025
Télétravail occasionnel
Expérience : > 4 ans
Éducation : Bac +5 / Master
Compétences & expertises
Contenu généré
Développement des marques
Création de contenu
Direction d'une équipe interfonctionnelle
Créativité et innovation
Adaptation à un public cible
+3

Dashdoc
Dashdoc

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Le poste

Descriptif du poste

Why open this job position?

Dashdoc is an awesome tech startup with a strong culture, incredible talent, cutting-edge technology, ambitious goals, and passionated customers. We’re currently a team of 85 and plan to grow to 120 by the end of the year.

HOWEVER, throughout our history, we’ve never had someone dedicated to understanding, sharing, and reflecting our mission and culture—both within Dashdoc and outward to the world.

Currently, three of our founders are engineers, and one has a background in sales. So, we’re asking ourselves: Where is our focus on brand and communication?

We need YOU if you’re ready to make a huge impact and help build an international tech leader with a strong culture that’s shared and recognized worldwide!

We’re looking for a Head of Brand and Content with both strategic thinking and hands-on skills because everything is yet to be built.

We need someone ready to take on this challenge, as it’s one of our most critical strategic priorities for the years ahead.

  • Make Dashdoc shine beyond the company. More than just a transportation management software, Dashdoc is redefining how transport management is done!

  • Inspire pride in our teams. Build a strong brand and communication strategy that reflects who we are and what we’re creating together.

Why this role is critical NOW:

  • We’re entering an international growth phase.

  • We need to move upmarket and attract larger customers with a stronger brand image.

  • We need to better value, celebrate, and share what we do and how we work at Dashdoc. This is essential not just for external recognition but also for fostering internal self-confidence and pride in what we’re building together.

  • Competition is intensifying, and standing out has never been more important.

Main responsibilities

Brand Positioning and Awareness:

  • Refine our brand identity to ensure clear and consistent communication.

  • Develop messages tailored to our different target audiences

  • Create and implement a comprehensive brand strategy

  • Evangelize about Marketing mechanisms internally

Communication

  • Define and implement our communication strategy for our audiences

  • Develop and implement event-based communication plan (eg : our annual event)

  • Make noise around new product features, integrations, partnerships, onboardings …

  • Help Dashdockers (C-Levels and others) leverage their personal network and branding to communicate more and reflect what we’re building

Content strategy

  • High quality content allowing us to create qualified audience (webinars, lead magnets, study, conferences, podcast…)

  • Sales enablement content that help our Sales team go up market and position Dashdoc as a reference for transport management (testimonials, case study, pitch decks, …)

  • Ensure a regular presence across multiple channels to maximize the reach of our content (Linkedin, Co-marketing with partners, SEO …)

Customer and Market Knowledge:

  • Analyze and understand the needs of our customers, motions of our competitors, and opportunities with our partners.

Website management

  • Make sure our website reflect our positioning in both content and form

  • Ensure international consistency

  • Ensure our website gather all valuable content and is a real asset for visitors as for our sales team


Profil recherché

👌 We look for someone:

  • Passionated about branding, content and communication

  • +5 years in Branding and communication with proven track record of building and nurturing large audiences

  • Creativity: bring that “je-ne-sais-quoi” that inspires, connects, and delights employees & customers

  • Strong energy communication: give a sense of belonging, keep everyone informed of the incredible things happening around the company, and ensure that their experience with us is memorable in the best way possible

  • Excellent written and oral competencies

  • You are creative while being results-oriented: you know how to generate new ideas but also how to set priorities and stick to them

  • In-depth knowledge of content marketing mechanisms

  • Ability to work cross-functionally with different teams

  • You share our CAPS values: Care, Ambition, Passion, Speed


Déroulement des entretiens

1️⃣ Screening interview - 30 min
2️⃣ 2nd interview with CMO
3️⃣ 3rd interview with a case study
4️⃣ Meeting with the team and other co-founders

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