1923
Creation of NielsenIQ Group
NielsenIQ Group incl Data Impact and GFK
Past and future
Their story
For the last 100 years, NIQ has been the driving force behind consumer intelligence.
In 1923, Engineer Arthur C. Nielsen borrows $45,000 to start a business that will test the performance of industrial manufacturing machines. This business would become NielsenIQ.
2021
Data Impact joins NielsenIQ Group
2023
NIQ and GfK complete their combination
40 000
Employees in the world
100
countries market presence worldwide
413
volunteering activities during People and Planet day
Their vision
We deliver the Full View, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. From omnichannel delivery to open-air markets, we go where other companies are not willing or able to go–collecting data in more than 100 markets to bring you the most complete and clear consumer intelligence.
Who we are ?
At NIQ, we believe that diversity, equity, and inclusion (DEI) are fundamental principles that drive innovation, foster creativity, and create a vibrant and thriving work environment. We are committed to building a diverse community that celebrates and embraces the unique perspectives, backgrounds, and talents of every individual.
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