MISSIONS

• Study the market to know the competitive environment and market characteristics, understand who the buyers are

• Articulate value propositions for products and features in line with market demand, craft and maintain the product messaging framework

• Partner with Product and Growth to ensure our apps value proposition meets customers demand and is framed in a way that differentiates from the competition

MAIN ACTIVITIES

Understand: Market & Buyers research

• Conduct market research and competitive analysis to identify market trends and opportunities: trend, dynamics, regulation, estimation of the potential market (market sizing) and help detect business opportunities

• In tandem with the Product Managers, build internal knowledge of the competition: direct, indirect and potential; identify opportunities and threats

• Build buyer personas: top challenges, motivational levers, buying inhibitors, budget control, influence in the organization, media/comm preferences

• Collaborate with Product teams to shape product roadmaps based on customer needs/feedbacks and market insights.

Shape: Product Positioning & Messaging

• Craft compelling product messaging and positioning that resonates with target audiences: vision, mission, market, differentiators, promise

• Own product pages on our website, marketplace listings and product sheets

• Challenge & feed the roadmap with market insights

• Collaborate with the Product team to support user onboarding: quick tour, how to, specific content and UX writing

• Contribute to the pricing and business plan definition with the Product Managers: projected sales, pricing, perceived value

Roll-out: Go-to-market & Internal enablement

• Develop and execute go-to-market strategies for new product launches and feature releases, ensuring alignment with business objectives: beta users recruitment, external communication, in-app messaging, emailings…

• Partner with the Growth team to create campaigns that drive product awareness, engagement, and qualified leads.

• Create & manage creation of content (blog posts, whitepapers, webinars, product videos) that communicates product value and engages users.

• Enable the Partner & Growth team with effective product collateral, competitive insights, product demos, and value propositions, sales pitch, conference presentations, use-cases presentations, success stories…

• Represent the company at industry events, webinars and conferences to showcase our solutions mainly abroad.

• Coach & support internal teams on product strategy and communication

• Closely monitor performance metrics: free trials, conversion, paid licence, MRR, New MRR, churn and contribute to improving these metrics.

TOOLS

• Product Analytics platform

• Market analysis tool (SEMrush…)

• Hubspot , GA

Education Level & Diploma

5 years degree in Digital Marketing/technical background with a marketing degree

Required Experience

Minimum 3 years experience in Product Marketing, or Marketing, in the SaaS/Tech world

Obsessed with understanding our customers’ issues and pain points, with a strong commercial sense

Able to grasp complex technical topics and translate them into unique customer benefits

Skills & attributes

• At least 3 years of experience in B2B product marketing, ideally in SaaS or high-tech industries.

• Proficiency in defining product marketing strategies, conducting market research, and leading go-to-market processes.

• Excellent command of English (minimum C1 level); knowledge of Jira and Confluence is a plus.

• Strong ability to create impactful marketing materials (presentations, sales arguments, demo videos).

• Strategic and analytical mindset with a talent for identifying business opportunities and understanding market dynamics.

• Natural leadership skills with the ability to align teams and lead discussions effectively.

• Exceptional communication and listening skills, simplifying complex topics and tailoring messages to resonate with diverse audiences.

• Adaptable and eager to continuously learn and acquire new skills through training opportunities

Step 1 : 1st quick interview: 30-minute call with our Head of Marketing to validate profile and motivations

Step 2 : In-depth interview: 1:1 video to assess skills with our Head of Marketing

Step 3 : Practical case to prepare and present

Step 4 : Interview with an Excom member, this is the last step to validate your arrival at Elements!

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