Media Effectiveness Manager H/F

Essity was born from the combination of two words: Essentials and Necessity. That's why well-being is at the core of our concerns. 

Do you want to join a committed company and improve well-being through essential products for everyday life? 

Join us! 

Our mission: to develop, produce, market, and sell sustainable products and services with added value in the field of hygiene and health, to enable accessibility to hygiene for all. 

In a few words, Essity is: 

• A Swedish group, recognized for its expertise and committed to the hygiene and health sector. 

• 36,000 employees spread across more than 150 countries. 

• A culture that fosters kindness, autonomy, collaboration, and idea sharing. 

• Strong and innovative brands such as Lotus, Okay, NANA, TENA, Demak’up, Tork, JOBST and Radiante. 

Context :

We are looking for a Media Effectiveness Manager to join our team, stepping into a role that is evolving and expanding.

In a rapidly evolving digital world, Essity is dedicated to understanding and anticipating consumer needs. We analyze trends and data to keep our brands appealing and relevant. We embrace a growth hacking mindset and seek a teammate who is curious, ambitious, and ready to tackle digital challenges.

What you will do :

As the Media Effectiveness Manager for the French and Belgium markets, you will be a key player in our test & learn approach, driving digital activation and measurement initiatives.

• Leading all aspects of digital activation in France and Belgium in collaboration with our media partner (planning, activation, measurement).

• Embrace our “Attention based” journey focusing on continuous improvement in both efficiency and effectiveness.

• Participating in measurement initiatives (MMM, last touch attribution) and translating campaign performance insights into actions.

• Supporting the brand marketing team with social and nudge activities in France and Belgium

• Collaborating with central teams to roll out global projects around media, content, and measurement.

• Assisting the Consumer Tissue brand marketing team on all digital topics.

• Be the dedicated point of contact inside SW region regarding all Data privacy topics.

Who you are :

• Bachelor’s or master’s degree in marketing, Analytics, Media Management, with a relevant experience in planning and managing digital campaigns (agency or top-tier advertiser).

• You are Open-minded, curious, autonomous, reliable, and adept at challenging the status quo.

• Self-starter and problem solver with a service mentality and team-player attitude.

• You already managed projects, multiple stakeholders, external agencies, and budgets in a global company matrix organization.

• You have Excellent communication and interpersonal skills, able to simplify complex topics and present effectively.

• You are fluent in English and French (both written and spoken).

What can make a difference at Essity :

• An environmentally sustainable company. 

In Hondouville, for example, we recycle food cartons in France. 

• Opportunities for development and career growth. 

25% of positions at Essity in France are filled through internal mobility. 

• An inclusive and collaborative culture. 

Initiatives like "Courageous Conversations" to foster discussions about Diversity, Equity, and Inclusion. 

 

What we can offer: 

• 2 days of home office per week for eligible employees and a daily allowance and a comfort allowance to adapt their home.

• Subsidized company restaurant. 

• Participation and profit-sharing bonuses. 

• 60% reimbursement of the transport card or a mileage allowance. 

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Application End Date:

01 févr. 2025

Job Requisition ID:

Essity249670