Our marketing team is growing, and we are looking for our next superhero!

As the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the global market.

You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts.

You will work closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that our solutions are effectively communicated and differentiated in the marketplace.

Key Responsibilities:

• Positioning and Messaging:

  • Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions.

  • Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors.

• Content Creation:

  • Develop sales enablement materials, including marketing toolkits, datasheets, and slide decks.

  • Create and manage white papers, blog articles, case studies, and other thought leadership content.

• Demand Generation:

  • Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads.

• Go-to-Market Strategy:

  • Contribute to the go-to-market strategy, including product launches and market entry plans.

• Analysts’ Benchmarks:

  • Track and analyze industry benchmarks and analyst reports to inform product positioning.

Key Performance Indicators (KPIs):

• Number and quality of sales kits and marketing materials produced.

• Engagement metrics for white papers, blog articles, and other content.

• Impact of product positioning on lead generation and sales pipeline growth.

• Analyst report rankings and mentions.

• Full proficiency in both spoken and written communication in English and French

• 3+ years of experience in product marketing, preferably within B2B SaaS and Supply Chain Planning, or TPx solutions.

• Proven experience in developing positioning and messaging strategy.

• Strong analytical skills for understanding industry benchmarks.

• Strong writing and content creation skills, with the ability to produce thought leadership marketing materials.

• Proven experience in developing and executing go-to-market strategies.

Why Join Us:

• Be an important part of the marketing strategy of a fast-growing company in the supply chain planning industry.

• Work with cutting-edge technology and innovative solutions.

• Collaborative and dynamic work environment with plenty of opportunities for growth and development!

Recruitment process:

·       HR interview (45 minutes / video) with Lison, our Talent Acquisition Lead

·       Hiring Manager interview (1h / video) with Naïri, our Global VP Marketing

·       Business case (at the office)

·       Last interview (1h) with your future team members