Growth Marketing Manager

Résumé du poste
CDI
Toronto
Salaire : Non spécifié
Télétravail non autorisé
Compétences & expertises
Contenu généré
Piratage éthique
Shopify
Dbt
Openai
Lemlist
+3
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Gorgias
Gorgias

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Le poste

Descriptif du poste

Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.

Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.

About the team

🤖 At Gorgias, the Demand Generation team is the tip of the spear of revenue generation. Our job is to maximize revenue by efficiently driving sales demos by running marketing experiments across multiple channels (email, ads, customer referral, direct mail), rapidly scaling the ones that work, and supporting other departments with growth expectations (sales, partnership, events, etc.)

The team itself is composed of two main squads:

  • Marketing Intelligence is responsible for growth experiments ideation, campaign management, data analysis, and copy creation.

  • Marketing Operations is responsible for implementing, scaling, and maintaining automated acquisition systems, and turning your craziest ideas into a reality. including data extraction and transformation. You’ll work with Growth Engineer such as Guillaume Aubert, Victor Barre, Axel Ruiz and Data Analyst such as Gonçalo Jardim

About the role

📊 In this role, you'll be responsible for hitting ambitious targets every month and driving pipeline by running growth experiments across marketing channels.

You'll also play a key role in helping departments scale their acquisition. Collaborating with growth engineers, you'll develop automated and scalable revenue operations processes.

What you'll do:

  • Own & grow our Demand Generation team revenue (outbound, customer referral) by identifying and executing growth experiments, building workflows, and partnering with the growth engineers to develop new systems and intent signals.

  • Scale AI-driven outreach— design & optimize prompts by leveraging prompt engineering, and structuring structure data sources (competitive analysis, customer research, persona insights) to power our AI copywriter to improve our cold outreach and events follow-up performances using PromptLayer

  • Support 0-to-1 launch of our new marketing product by collaborating with the Product Marketing team to execute acquisition campaigns and hit aggressive targets —owning results from launch to impact.

  • Drive cross-functional revenue initiatives partnering with Sales, Partnerships, Ambassadors, and Events teams. Collect business needs, identify scalable solutions, and work with growth engineers to translate them into real-world execution (e.g., AI-powered event follow-ups).

    Conduct data analysis using SQL to monitor and report on campaign performance, identify business opportunities, and develop actionable next steps.

Example projects you’ll work on:

  • Boost outbound email reply rates by designing AI prompts for our intent signals and evergreen campaigns. Optimize instructions to follow best-in-class cold outreach practices, minimize hallucinations and inconsistencies, and structure resources—such as a competitor comparison grid—to enhance AI-generated responses.

  • Optimize customer referral campaigns by leveraging internal data (customer employment history, LinkedIn connections) for hyper-personalized outreach across email, linkedin and direct mail.

  • Refine our event follow-up campaigns by optimizing content with AI-powered copy, implementing multi-channel outreach, and collaborating with the Partner Manager to enhance manual follow-ups by setting up workflows to surface key account insights (historical engagement, recent signals etc.)

Our Current Tools / Data Stack includes:

  • Outreach & Automation: Instantly.ai, Lemlist, Customer.io

  • BI Tools: Periscope

  • Data Activation: GetCargo, Hightouch

  • AI & Prompt Engineering Platforms: PromptLayer, OpenAI API, Clay

  • Data Transformation: dbt

  • CRM: HubSpot

Who you are:

  • Revenue-obsessed. You own outcomes, not effort. You don’t need a SaaS or growth background, but you need a relentless drive to scale, execute, and collaborate across teams to make it happen.

  • You have high standards. “Good enough” is not in your vocabulary. You demand excellence from yourself and others, focusing on continuous improvement, precision, and speed.

  • Hacker mentality. You obsess over finding novel ways to hit targets faster —even when the conventional wisdom says you’re wrong.

  • Extreme ownership and autonomy. You don’t wait for permission. You see a gap, you close it. You drive initiatives, execute with autonomy, and deliver results.

  • Prompt engineering skills. You know how to design and optimize AI-driven copy and outreach. You engineer prompts that drive conversions, not just clicks.

  • Ability to write complex SQL queries to analyze campaign performance and drive actionable insights. (Python is good too)

Company Perks and Benefits:

  • 🏖️ 4-week vacation

  • 🤕 Paid sick leave

  • 🧸 Paid parental leave (16 weeks)

  • 💻 MacBook Pro

  • 🍽️ Personal credit card to buy lunches (you’ll have your own Gorgias credit card)

  • 🏥 We provide private health insurance and retirement pension

  • 💆🏻‍♀️ Get up to $900 CAD to set up your workstation at home (working from home should feel breezy)

  • 📚 Get up to $2600 CAD of learning material per year (includes books, courses, training sessions that are easily identified and linked with your job scope. This also covers individual coaching!)

  • 🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year, we organize offsite team retreats and company retreats!

More cool things to know about Gorgias... 😁

Diversity, Equity, and Inclusion at Gorgias

At Gorgias, we’re dedicated to creating a diverse, inclusive, and equitable workplace where everyone is valued. We provide equal opportunities without discrimination based on race, gender, age, disability, or any characteristic protected by law.

We also recognize that individuals from diverse backgrounds—especially women and underrepresented groups—may hesitate to apply if they don’t meet every requirement. If this role excites you and you’re eager to grow, we strongly encourage you to apply, even if you don’t check every box. You might bring something unique and valuable that we didn’t even know we needed.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!

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