Marketing automation is key in our growth strategy as it is the only way to send the appropriate message at the right timing to a specific user. Directly reporting to the Head of CRM within our Marketing team you will be responsible for CRM tools, data quality & automation campaigns for all the countries, in close collaboration with 2 other team members. Understanding user behaviour & needs, identifying holes in our user lifecycle and filling them with the most appropriate communication content & channel to increase conversion & renewal will be your daily job.
Datamodel & tools
Be one of our CRM tools expert : Iterable for email & push notifications & banners, CM.com for SMS
Implement new channels identified as good opportunities for HE (such as push web)
Own the CRM data model & coordinate any changes needed
Follow up on all relative bug resolutions
Work closely with the data team to ensure data quality & documentation update
Campaigns
Coordinate existing campaign optimization & run constant AB tests
Build new automation campaigns (content, integration, targeting, flow set up) based on business opportunities analysis
Build a strong mobile strategy to increase mobile traffic & conversions including push app, push web, SMS campaigns
Lead relative projects such as implement a preference center or sponsorship program revamp : identifying key people you want to involve in the project, analysis of the current situation, define issues we want to solve & objectives, build action plan & deliver it
Reporting
Build reports to monitor closely sendings & campaign performances
Analyze, share learnings & recommendations
Develop a reliable control group methodology to measure incremental revenue
At least 4 years of experience in managing CRM database & multichannel automation campaigns
A true appetence for data flows and complexity
HTML and SQL skills are a plus
Strong analytical skills and familiar with AB test methodology
Very good French and English communication skills, both verbal & written
Real problem solver
Ambitious & result oriented : committed, proactive, you like to see impacts of your actions
Autonomous but also a great team player
Data driven : you don’t do because you feel it but because you have observed and analyzed
Good coordination skills
Want to take part in an entrepreneurial project with a positive impact
HomeExchange and its team oppose any form of discrimination; we are committed to promoting diversity and inclusion, by cultivating a respectful and welcoming work environment, where everyone can find their place, express their talents and build their professional career. Each application will be studied carefully; Don’t hesitate, apply!
Benefits
Full-time position
Company social events
Flexible WFH policy
Free Membership to our travel network
Please send us:
CV
Cover Letter
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