CRM is key in our growth strategy since it is focused on lead conversion, member retention and reactivation. Directly reporting to our CMO you will be responsible for our blast & automation & transactional strategy and operation worldwide including multi channel campaigns (email, push app, in app, SMS). Managing a team of 5 persons, you will work closely with local, product, sales and data teams to find the right balance between user insights & analysis to define priorities and lead transversal projects.

Strategy & tools

• Define strategic roadmap with clear success KPIs to maximize business impact

• Build a long term partnership with our campaign providers to participate on tool evolution & be sure we use it at their maximum

• Handle budget & contract negotiation

• Monitor and research trends in the CRM field to identify emerging opportunities

Operations

• Work closely with data team to ensure data quality & monitoring & data model evolution to match new business needs

• Own and develop user segmentation & content personalization to improve campaign performance

• Coordinate automation & transactional campaign optimization & creation fostering a test & learn method running constant AB tests

• Supervize blast campaigns calendar and provide accurate guidelines to local team

• Lead transversal projects

Data analysis

• Articulate and present data analyses and learnings effectively to the team and to key stakeholders

• Own comprehensive monthly reporting of all member engagement KPIs & build the right dashboards to track and communicate performance

• Develop a reliable control group methodology to measure incremental revenue

Manage team

• Lead a team of 5 and growing, fostering a strong team culture aligned with HomeExchange goals and values

• Inspire a unified vision and objectives within the team, promoting an agile and data-driven culture in an international environment

• Make user-centricity a key driver in all decision-making processes and strategies

• At least 5 years of experience in managing CRM database & multichannel automation campaigns

• Management experience is a plus

• Good knowledge of CRM tools ecosystem

• Ambitious & business oriented : committed, proactive, you like to see impacts of your actions

• Strong analytical skills, AB test methodology has no secret for you

• Data driven : you don’t do because you feel it but because you have observed and analyzed

• Strong leadership and a great team player : you like to federate people around a common objective and make it happen, you have convictions and like to share those to get feedbacks to make those evolve

• Real problem solver

• Very good French and English communication skills, both verbal & written

• Want to take part in an entrepreneurial project with a positive impact

• HomeExchange and its team oppose any form of discrimination; we are committed to promoting diversity and inclusion, by cultivating a respectful and welcoming work environment, where everyone can find their place, express their talents and build their professional career. Each application will be studied carefully; Don’t hesitate, apply!

Benefits

• Full-time position

• Company social events

• Flexible WFH policy

• Free Membership to our travel network

Please send us:

• CV

• Cover Letter