The Growth Marketing manager is responsible for driving revenue growth, optimizing marketing strategies and ensuring the successful go-to-market (GTM) execution for our Point of Sales (PoS).

In this role, the manager will play a pivotal role in building from scratch marketing operations. It is about testing, building and executing the playbook !

Short-term objectives include :

1. Define and execute the GtM strategy for the #1 PoS

2. Maximize revenue generation, optimize CAC and meet our visitors targets

3. Develop scalable tools and processes for future launches

Responsabilities

GtM strategy

• Design and implement GtM plans to ensure effective market entry

• Act as the central coordinator between all stakeholders

• Identify and on-board the best partners (e.g.: PR) and recruit necessary ressources

• Ensure launch deadlines are met with quality deliverable

Sales & Marketing

• Lead our marketing campaigns (on/off-line) to drive awareness and conversions

• Identifity, test and optimize the best acquisition channels (SEA, SMA, affiliates, B2B etc.)

• Collaborate with creative teams to produce content

• Develop competitive pricing strategies to enhance profitability

• Implement the ticketing, CRM and customer support solutions

• Ensure all communications align with brand guidelines

Performance tracking & scalability

• Develop dashboards to track KPIs (ROI, CPS etc.)

• Analyze marketing data to identify growth opportunities

• Align budgets with priorities for optimal ROI

• Evaluate and introduce tools to increase efficiency (AI etc.)

• Minimum of 3 years of relevant work experience including (list non exhaustive) :

  • Top Management / Strategy Consulting firms (consultant/ senior consultant)

  • Business Operations in a fast-growing start-up/ scale-up (manager)

  • Previous positions in growth, sales, marketing or revenue management roles

• Languages: Fluent in English & French

• Profile

  • Willingness to test & learn

  • Nimble and pragmatic

  • Skilled in solving problems

  • Possesses leadership capabilities

  • Communicates clearly and effectively

  • Taste for design & creation

• Additional qualifications appreciated

  • Track record (or interest) of executing successful GtM/ marketing strategies

  • Ability to scale operations and processes

  • Professional working proficiency in Spanish.

• Location : based in Madrid (Spain 🇪🇸) (potential hybrid work arrangement)

  • Ranked as the 6th best city for living, ahead of Paris at 41st and New York at 39th ;)

• Travel : willing to travel from time to time within Europe and the US

Salary and perks

• Competitive package (based on experience)

• Assistance with relocation to Madrid (if necessary)

• Help with obtaining the Beckham Law* benefits if eligible (*attractive flat tax)

• Office in the heart of Madrid.

• Entry to the HADRENA network (8+ brands in the US and Europe)

• Working with serial entrepreneurs.

• Worldwide access to We Work offices

• Gym membership

• Team building events (2x a year)