Your mission in the team:

As a Lead CRM, you’ll be responsible for managing and enhancing Customer Marketing at Luko.

You will strongly contribute to boost acquisition of new customers and improve leads engagement and retention on both Home and Travel insurance markets.

You will work directly under the supervision of Allianz Direct France VP Marketing to build a stellar client relationship, unique in the Insurance sector.

In more details: 

• Strategy:
  • Define the CRM strategy on all channels and manage the CRM team roadmap to meet with the business’s overall objectives
  • Coordonate the CRM strategy to fuel our growth while ensuring all Luko teams (Growth, brand, Ops, Finance, Product) show one face to the client
  • Take ownership of CRM leads acquisition strategies, insurance clients Lifecycle and retention tactics
  • Be closely involved with cross teams, eg: product teams for product developments ; Ops teams to understand the elements that make up churn
• CRM:
  • Provide best-in-class and multichannel retargeting journeys (Email, SMS, Push)
  • Create and optimize CRM campaigns through automation, personalization, benchmarking and crazy AB testing
  • Identify new opportunities by leveraging customer insights, optimizing flows and up-selling or cross-selling, and implementing retention measures.
  • Analyse the performance of your campaigns & initiatives and track on CRM metrics (CVR, customer lifetime value, persistency rates, engagement levels, uplifts & increments).
  • Share best practices with other EU markets (Germany, Netherlands, Spain, Italy)
  • Support any CRM tool migration
• Budget/contracts: Manage CRM budget ensuring optimal allocation of resources. Negotiate contracts with Partners (eg: tool providers)
• Team management: Lead and mentor 1 CRM Specialist, and scale a dedicated team of CRM managers to drive performance and innovation.

What do we recommend to be successful?

 📍This role is based in Paris with flexible remote work.

Must have:

• You have at least 5-6 years experience in CRM
• You master Braze or Salesforce Marketing Cloud
• You are French native and fluent in English
• You are a strong leader with the ability to develop and hire talent
• You have copywriting skills: you are comfortable to write customer contents on your own
• You are very rigorous with strong analytical skills (data and KPIs driven)
• You are comfortable with tech and data environments: you're not afraid of managing data variables, HTML and owning campaigns set up in different tools / back office (CRM, CMS...)
• You have an entrepreneurship & results-oriented mindset with a test and learn approach
• You have a hands-on mentality and the ability to manage CRM initiatives across multiple departments.
• You are a heavy reader of tech news, different CRM programs and are always pushing to hear about best practice

Nice to have:

• You have a 1st experience in start up / scale up / fast growing environment is a plus

What is in it for you?

• International Team in Paris: Work with a diverse team in our central Paris beautiful office.
• European Mobility: Opportunities for work assignments across Europe.
• Meal Voucher: Enjoy extensive dining options with our meal vouchers.
• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Flexible Remote Work: Embrace a work-from-home option with flexible scheduling.
• Continuous Learning: Benefit from ongoing professional development and training. 

Our recruitment process:

1. First interview/ Introduction call with our Amelie, CRM Manager 

2. Interview with your future manager Leopold, VP Marketing

3. Case study + debrief with the team

4. Lukofit interview with a member of the People team + short call with the CEO of Allianz Direct France
  

Allianz Direct France x Luko, Who are we?

We created Luko with a simple vision.
50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the
only stakeholder you can turn to when damage occurs in your home. So we decided to
reinvent insurance to make it finally customer-centric like we believe it was meant to be.

We started by creating the most transparent and useful insurance company out there: one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.

We created the most intuitive and user-obsessed insurance experience you can wish
for: subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks.

In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency: by 2022, 25% of home insurance policies sold online in France were Luko policies; and nearly one in two new Luko customers took out a policy on the
recommendation of friends and family.

In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the
Allianz Group, with the aim of becoming the market leader in direct home insurance in
France. This makes Luko emerging the strongest neo-insurer.
Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency.

Allianz Direct DNA
Becoming part of the Allianz Direct organisation means that you have a match with our DNA. We have the following 6 core values:
● Customer obsessed
● Communicative
● Data-driven
● Agility
● Team player
● Open-minded

You’ve read all the way, you may as well apply!

Our company-wide communication language is English (written & spoken).
We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio…) in English.

Belonging: Diversity, Inclusion & Equity

We believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive.