LumApps is an Employee Experience Platform that supports companies in their digital transformation on communication, collaboration and engagement of their customers, partners, and above all their employees.

LumApps is a proven leader in this dynamic market with a truly unique vision and product. Our enterprise-grade SaaS platform has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 450 leading companies trust LumApps to:

🎯 Improve the productivity of their teams with our SaaS-based Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,

🎯 Transform employees into real ambassadors of their company,

🎯 Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips.

🎯Helping companies to reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 400 Lumies spread across 8 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Austin, Tokyo), LumApps supports large enterprises from all around the world. We are entering an ambitious phase in our company's journey with our new partnership with Bridgepoint, aimed at propelling us to become the clear leader in our market and make LumApps shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving": apply now!

*About the role* 

Part of the Field and Customer Marketing team, your mission will be to work collaboratively with the marketing, sales and customer success organizations to:

• Define and oversee Customer Journey and retention roadmap.

• Co-define and oversee Prospect Journey and retention roadmap.

• Manage the growth and maintenance of our prospects/customer database including new programs designed to increase email capture and lead nurturing.

• Increase customer lifetime value.

• Forecast on lifecycle marketing business impact.

*Missions*

Activities

• Define & model Customer Lifecycle & Prospect journeys

• Define and oversee retention roadmap: developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value

• Own revenue contribution goals driven by lifecycle marketing efforts:

- Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.

- Analysing data from acquisition marketing campaigns and reporting performance insights to recommend improvements.

• Building and managing campaigns with messaging to customers or prospects customised according to lifecycle stage and engagement level.

• Develop and execute personalised targeting and content.

• Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.

• Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.

• Leading and analysing A/B testing to optimise engagement. Ensure accuracy, quality and brand consistency in email communication.

• Manage CRM, satisfaction & loyalty tools to support the animation and commercial prospecting of distribution network on prospect & existing customer base.

• Collaborate with key stakeholders to manage the growth and maintenance of our prospects/customer database including new programs designed to increase email capture and lead nurturing.

• Contribute to data exchange architecture proposals between the new CRM solution and the existing IS.

• Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics.

Deliverables

• Lifecycle Marketing

- Lifecycle marketing viewpoint and analysis for business forecasting reports.

- Cohorts and segmentation modeling to personalize and optimize campaign effectiveness.

- Weekly CRM tactics to increase customer lifetime value by driving engagement, retention, and purchasing frequency via communications. Eg: segmented and personalized campaigns across email campaigns, triggered (automated) emails, SMS, and in-app messaging, and loyalty initiatives with static and dynamic content.

- Triggered nurtured campaigns to increase and speed new customer acquisition.

- Triggered point lifecycle campaigns and broader retention marketing goals beyond email to increase repeat purchase and lifetime value. Eg: customer onboarding triggered campaign, customer adoption triggered campaign, customer adoption triggered campaign, new product launch campaigns …

• Email Marketing

- Automated marketing campaign Acquisition and lifecycle workflows that also incorporate A/B testing.

- Email calendar: incentive and content testing agenda across CRM email campaigns.

- Creative briefs for design and content teams to successfully translate into campaign collateral.

- Email revenue and traffic forecast report.

- Email performance KPI dashboard.

- Quarterly Competition report on CRM trends, best practices, technologies, and privacy laws.

*Skills*

• 5-7 years of experience in CRM and PRM marketing.

• Ideal: bi-lingual French & English.

• Strong background in traditional marketing, digital marketing, traffic, affiliate marketing and ROI.

• Handle over basic computer science and of programming languages such as Ampscript, SQL, HTML, Scraping.

• Strong knowledge of data visualization and web design.

• Expertise in email marketing tools.

*Why join us?*

At LumApps we believe that diversity in terms of experience and culture is the power of our teams. We are looking for Lumies who are passionate about their work, enjoy the everyday challenges and have a strong sense of team spirit.

And what are we doing for our employees' Experience...?

✅ A complete and rich onboarding, organized for each new promotion of employees, in person or 100% digital

✅ Work with passionate experts who will share their knowledge and help you develop and grow! (technical guilds, domain architects…)

✅ Ongoing training, to develop the skills and know-how of our employees through hundreds of training courses.