Mercateam is an awesome startup with a human-centric culture, incredible talents and passionate people. Our SaaS has a strong product Market fit and is used by the world’s top Manufacturers.

To support its fast growth, Mercateam has recently opened its Marketing department and there is still a whole Marketing strategy to build and to implement, starting with a good content strategy. Content should help us share our mission, establish trust and leadership, create demand generation and accelerates deals.

We are therefore looking for a Content Marketing Manager to work hand in hand with our Head of Marketing Mathilde.

We need you to deeply understand our personas and their challenges but also to be hands-on and creative because everything is yet to build!

You will have the following responsibilities:

Content creation and distribution

• Build and implement a content strategy for each step of the funnel (TOFU, MOFU, BOFU), for a B2B and C-level audience of Manufacturers from all sectors (foods, drugs, luxury, automotive, aeronautics, etc.) You’ll be the owner of the content calendar.

• Produce high quality content on multiple format (blog posts, videos, white papers, infographics, webinar presentation, product marketing, etc.), with the help of our designer.

• Distribute content on multiple channels and in impactful campaigns to make it highly visible to our persona (Linkedin, mails, website, events, ads, PR etc.)

• Guarantee consistency in brand message and tone of voice with the right copywriting on all supports.

Social media : own the Linkedin strategy to make Mercateam visible to its target persona with the right content. Also help to highlight our CEO personal branding.

Mailing: manage mailing campaigns to clients and leads (newsletter, product marketing, premium content, events, etc.)

SEO: coordinate the SEO strategy and the blog post production optimized for SEO, along with a SEO manager.

Events:

• Participate to the organization and communication of regular webinars and physical events for Manfacturing.

• Work on the community strategy

Data: measure your actions performances to evaluate the impact and the ROI, in order to continually improve.

• Experience 3-6 years: you have a similar significant experience in a startup, scale-up or tech fast growing company, ideally in B2B and targeting big accounts.

• You are willing to have an impact in a fast growing company, you have a lot of energy. You are ambitious but humble. You are looking to learn and progress every day.

• You love to write and you have excellent skills in copywriting.

• You are curious and creative.

• You are structured, well organized, autonomous and accountable. You measure your performances to improve.

• You are able to collaborate with multiple teams

• French native speaker, fluent in English

• A knowledge of the Manufacturing industry is a plus but it’s not mandatory, you will learn

What we offer

• A mission with sense: we want to put Human back in the center of the Manufacturing Industry and to help millions of workers to progress in their skills.

• A fast growing environment with a highly motivated team, a recent fundraising and an expansion in Europe and in the US.

• A headquarter in the hearth of Paris, in Le Marais

• Flexible work: 2 days of remote per week

• Other perks: Alan insurance, Swile, fruits at work, yearly seminar…

• A video interview with Mathilde, our head of Marketing - 30 min

• A use case to complete at Home

• Presentation of cases and discussions with Mathilde and Adrien our CEO - 1 hour

• A video interview with Adrien our CEO - 1 hour

• Team fit to meet with members of the Merca - team 🙌 - 30 minutes