Reporting to the Head of Product Marketing, the Product Marketing Manager is responsible for optimizing the long-term success of a portfolio of energy products and offerings.

S.he will work on optimizing the existing mylight150 range and enhancing it with new products (hardware/software) and offerings.

They will leverage mylight150’s greatest strength – being both a manufacturer, a software company and an energy provider – to build tomorrow’s offerings.

Key Responsibilities

Market Intelligence:

• Actively monitor the market and competition.
• Analyze data to adjust marketing strategies and maintain a competitive edge.

Go-To-Market:

• Segment and prioritize commercial targets.
• Refine product positioning.
• Define internal and external launch plans that optimize long-term success.

Product Launch & Life Cycle:

• Collaborate with product and development teams to refine new products.
• Ensure the continuous improvement of current products.

Sales & Customer Success Enablement:

• Support our sales teams by providing the tools and resources needed to effectively promote products and achieve sales goals.
• Assist our Customer Success teams in delivering on our promise to users.

Evangelization:

• Create content that reflects the value proposition of each product. Presentations, case studies, articles, videos – the choice is yours!
• Collaborate with Communication and Growth Marketing teams to ensure message consistency across all channels.

Roll-out Analysis:

• Measure the effectiveness of launch and promotion initiatives.

Experience

• 7+ years of experience in Product Marketing, Strategic Marketing or Complex Project Management, in an agile and demanding environment.
• Experience in the energy sector is a plus.

Expertise

• Competitive Analysis; Market Monitoring; Target Segmentation
• Product Positioning; Go-To-Market Strategies; Product Launches
• Product Lifecycle Management; Sales Support; Marketing Content Creation
• Cross-Team Collaboration; Performance Analysis; Continuous Product Optimization
• Fluent in French and English

Soft Skills

• Analytical Mindset; Adaptability
• Excellent Communication
• Creativity; Proactivity; Results-Oriented
• Team Spirit; Priority Management

Contractual Conditions

• Contract Type: Permanent (CDI)
• Compensation and Benefits: Compensation ranging between 50k€ and 70k€, depending on profile and experience. Meal vouchers, RTT (additional paid leave), Health Insurance.
• Work Location: Lyon 6 (69).
• Recruitment Process:
  1. Video interview with a member of the Talent Acquisition Team
  2. Video interview with the Head of PMM
  3. In-person interview at our offices: Use Case discussion with our Head of PMM (and CMO)
  4. Last Round with our CMO