PR & Influencer Marketing Specialist – Spain 

Based in Madrid

As part of Pandora's continued growth, the Western Europe Marketing team is looking for a dynamic PR & Influencer Marketing Specialist to support the development and execution of the brand’s roadmap in Spain. Reporting to the PR & Influence Manager Iberia, you will be part of a team of four, working to strengthen brand visibility and engagement. 

WHAT WILL YOU DO

PR & Influencer Strategy and Execution 

• Plan and implement the PR & Influence strategy to enhance brand desirability, ensure consistency, and support key business objectives. 

• Localize and adapt global PR & Influence guidelines to fit the Spanish market, ensuring maximum relevance and impact. 

• Identify and implement new brand visibility opportunities, leveraging innovative PR and marketing strategies. 

Relationship & Campaign Management 

• Build and nurture relationships with influencers and brand ambassadors, shaping the Influencer Marketing roadmap and overseeing campaign execution. 

• Manage PR and Influence agencies, ensuring strategic alignment, flawless execution, and budget control. 

• Develop specialized influencer marketing campaigns, collaborating with journalists, key opinion leaders, and internal teams to amplify brand awareness. 

Events & Paid Media Activation 

• Organize press and influencer events to promote new collections and key brand initiatives. 

• Work closely with the Paid Media team to integrate Influence campaigns with branding operations and paid activations. 

Performance & Insights 

• Monitor, analyze, and report campaign performance, providing actionable insights, key learnings, and strategic recommendations. 

• Stay ahead of industry trends, keeping up to date with fashion PR, branding, and consulting innovations. 

• Support PR operations, including the creation of lookbooks, press releases, and other marketing materials. 

Profile description:

• Strong network of media contacts, journalists, and influencers within the Spaish market. 

• Deep understanding of the influencer landscape and emerging digital trends. 

• Exceptional journalistic writing and storytelling skills. 

• Comprehensive knowledge of media platforms and PR best practices. 

• 3+ years of experience in PR, Influencer Marketing, or related fields, ideally in fashion, luxury, or lifestyle industries. 

• Fluent in English and Spanish.