Mission and challenges 🎯

As part of the Marketing department, reporting directly to Maxime (Co-founder & CMO), you will play a critical role in shaping the future of our company’s growth. Your primary responsibility is to build and lead the team responsible for the Go-To-Market (GTM) strategy and achieving Product-Market Fit (PMF) for our new app features and printed products. You will manage Emilie, our first Product Marketing Manager (PMM), and will also be responsible for hiring an additional PMM to support these efforts.

Key Responsibilities:

Market Research & Analysis:

• Customer Insights: Collaborate with our user researchers to conduct in-depth customer interviews, surveys, gaining valuable insights into customer needs, pain points, and behaviors.
• Market Trends: Perform market research to identify emerging trends, customer demands, and the competitive landscape.
• Data-Driven Strategies: Analyze product performance metrics and market data to inform and refine our marketing strategies, ensuring they are aligned with market demands.

Product-Market Fit (PMF):

• Value Proposition Development: Develop and validate hypotheses that drive a compelling value proposition for our products.
• Strategic Positioning: Create and continuously refine product positioning that resonates with our primary target audience, ensuring alignment with brand objectives.
• KPI Monitoring: Track and analyze key adoption metrics to validate hypotheses and assess the success of our PMF efforts.

Go-to-Market Strategy & Messaging:

• GTM Planning: Lead the development of comprehensive go-to-market strategies, including product launches and promotional campaigns.
• Cross-Functional Collaboration: Work closely with marketing, product, engineering, and partnership teams to execute GTM plans, ensuring consistent and impactful messaging across all channels, including in-app communications.
• Campaign Performance: Monitor and analyze campaign KPIs to measure the effectiveness of our marketing initiatives

Team Leadership:

• Team Building: Hire, manage, and mentor a high-performing team that thrives on continuous learning and innovation
• Strategic Collaboration: Partner closely with Marketing, Product and Partnership Leadership to co-create and execute the marketing roadmap

About you 💎

• Experience: You bring over 5 years of experience in B2C Marketing, with at least 2 years focused on Product Marketing and 2 years in team management.
• Bilingual Proficiency: You are fluent in both English and French.
• Team Spirit: Your strong team spirit and proven ability to collaborate effectively with both internal and external stakeholders are widely recognized.
• Discernment: You have a keen ability to make sound decisions, combining clarity, pragmatism, and strong business acumen.
• Lead by Example: You demonstrate energy, authenticity, resilience, calmness under pressure, personal efficiency, ethics, compliance, and a commitment to core values.
• Pursuit of Excellence: You are dedicated to efficiency, quality, and consistently going the extra mile.
• Creativity and Enthusiasm: Your innate curiosity and enthusiasm drive you to explore new approaches, inspiring creative ideas and testing innovative solutions to achieve your objectives.

Work @ Pictarine✨

• Agile and collaborative environment: Work in an agile, collaborative, international and multicultural environment.
• Rapid career development: Benefit from opportunities for rapid advancement.
• State-of-the-art offices: Beautiful offices in Labège equipped with cutting-edge technology, plenty of snacks and a well-stocked fridge.
• Ongoing training: Access to ongoing training through conferences, meetings, the Pictarine Academy and English courses.
• Monthly events: Participate in monthly events such as massages, Pilates, TGIF, and team-building activities.
• Flexible working environment: Benefit from flexible working hours and a hybrid remote working policy.
• Attractive remuneration: Benefit from a competitive salary, RTT, comprehensive health insurance and profit sharing.
• Additional benefits: Enjoy free photo development, sports subsidies, 3 days of family support, additional vacation days with seniority, and other surprises ! 🤫
• Relocation Package: Includes assistance with moving to Toulouse and comprehensive support for securing a French Talent Visa.

Recruitment Process ⚙️

Interested in joining us? Come meet the people you'll be working with:

1. First Chat: Get to know each other with Maxime (20 minutes).
2. Team Interview: Interview with the team (60-90 minutes).
3. Practical Test: A half-day immersive exercise to give you hands-on experience with how we work.
4. Final Interview: Meet with two members of the executive committee (120 minutes).
5. Welcome aboard !

Pictarine is committed to diversity and equal opportunity. All our positions are open to all, regardless of gender, experience or disability.