We are looking for an experienced Engagement Lead for a 6-month project assignment to work as part of a client-side team that is leading an exciting program to change the way that all marketing content gets produced, using AI.
The team is looking at how to anticipate food trends, produce delicious food content more rapidly using a wide range of sources including GenAI, track performance and optimise what is produced.
We are looking for someone with a background in digital marketing, with experience of the impact of creative technology. They need to be a great written and verbal communicator, and an evangelist for the potential of GenAI, with a strong bias for action. This role would suit an account director, with some program management experience, or a Program manager with excellent communication skills.
Reporting directly into the our client, the Global Digital Director of the business unit, this role will plan and lead the communication of the program to all stakeholders, from the marketing steerco to the individual local market teams that they are partnering with. This is a combination of tracking progress, exciting them with the potential of what can be achieved, and leading the process of change management.
Experience of the food or drink category would be preferred, but not essential.
Key Responsibilities: