💫 Your futur position :

The Demand Generation Manager is responsible for:

ABM Strategy Development:

• Design and implement comprehensive ABM strategies tailored to large accounts and public sector clients.

• Collaborate with sales, product, and content teams to develop personalized marketing plans.

• Utilize data-driven insights to create and refine ABM strategies, ensuring alignment with business goals and sales objectives.

Campaign Execution and Management:

• Lead the execution of multi-channel ABM campaigns, including email, digital ads, events, content marketing, and direct mail, specifically designed for key accounts.

• Develop account-specific messaging, content, and offers that resonate with target decision-makers within large organizations and public entities.

• Monitor campaign performance, analyze data, and optimize efforts to maximize engagement and conversion rates within target accounts.

• Work hand in hand with Content, Event and Brand teams to build the most effective Marketing campaigns

Sales Alignment and Collaboration:

• Work closely with sales teams to ensure marketing and sales are fully aligned on target accounts, messaging, and overall approach.

• Facilitate regular communication with sales to review account progress, share insights, and adjust strategies as needed.

• Support the sales team with tailored content, and other resources to enhance their engagement with key accounts.

Relationship Management:

• Build and maintain strong relationships with key stakeholders within target accounts.

• Act as the primary marketing contact for large accounts and public sector sales teams, ensuring that their needs and expectations are met.

• Develop deep insights into the business challenges and goals of key accounts.

Reporting and Analysis:

• Track and report on ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact.

• Provide regular updates to senior management on the progress of ABM initiatives and recommend adjustments to improve outcomes.

• Build your annual budget based on company strategy and revenue objectives as well as on campaigns ROI analysis.

✨ It will be a perfect match if you have …

• 7+ years of experience in B2B demand generation, including 5 years in developing and executing successful ABM campaigns, with a strong focus on large accounts and public sector clients.

• Deep understanding of ABM principles and best practices, including personalized marketing, account segmentation, and multi-channel execution.

• In-depth knowledge of the challenges and needs of large enterprises and public sector organizations.

• Proficiency in Marketing automation and CRM software (Salesforce, Pardot and Marketing Cloud). Experience in ABM tools (6sense, Terminus, Demandbase, etc.) is a big plus.

• Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaigns.

• Strong writing skills with an understanding of marketing & sales writing techniques

• Excellent communication and collaboration skills, with the ability to work effectively across departments and with senior stakeholders.

• Self-starter with the ability to prioritize and manage multiples tasks and projects

• You’re flexible and adaptable, hands-on and problem solver !

• Bachelor’s degree in Marketing, Business, or a related field. A master’s degree or additional certifications in ABM or related disciplines is a plus.

• English & French languages proficiency is requested.

🔥 Our hiring process

• We have a 5 steps process. 5 steps to convince you that Swile is the right decision for your future career.

During those steps, you will be meeting with :

• Priscilla from the Hiring Team for 45min

• Meeting with Roy, Director of Demand Generation

• Business Case with Roy

• A Cultural fit Interview with 2 Swilers

• Final Round with Virginie, VP Marketing