We recruit a Senior Strategy & Insight manager. The position is located in our Headquarters in Aix-en-Provence.

Key responsibilities :

The role of Senior Strategy & Insight manager belongs to the Marketing Team and reports directly into the Global Brand and Communications Director. He/She is a strategic business partner for our marketing and business unit teams, providing consumer-led insights and strategic recommendations to drive brand growth, efficient communications and, to some extent, portfolio optimization. He/She is responsible for developing and executing consumer research projects (both externally and through internal/owned platform data), translating insights into actionable strategies, and influencing decision-making at various levels of the organization.

Your objectives will be to:

• Develop and manage the consumer insights agenda, aligning with business objectives and identifying knowledge gaps, in particular:
  

  1. Brand:
  

  • Identity consumer insights (U&A…) and translate into concrete action plan to deliver new brand positioning, creative development and 360° campaign activation for 2025
    
  • Create and manage efficient tools to track Brand Health, campaign effectiveness (pre & post-test, sales impact) and e-reputation, ensuring they drive value to the business
    
  
  

  2. UX : recommend best approach to build relevant and quantified consumer segmentation in order to identify priority personae

3. Portfolio strategy : leverage local insight and provide recommendations on portfolio management to guide supply & sales in their offer strategy

• Proactively identify & share market and consumer behaviour updates (eg consumer trends, market opportunities, competitive insights) translating findings into actionable implications
• Champion the use of consumer insights within the organization, implementing effective working methods and tools
• Coach and develop team members, fostering a culture of continuous learning
  
   

What we offer

• At Voyage Privé, the spirit of entrepreneurial adventure becomes a reality. Here, you'll engage in ambitious and rewarding projects, all while becoming part of an organisation dedicated to the professional development of its teams ;
• Located in the scenic and culturally rich South of France, our modern, digitally advanced, and eco-conscious campus offers an exceptional environment for work and growth ;
• We understand the importance of work-life balance. To support this, we offer the flexibility of up to two days of remote work per week, which can be accumulated to a maximum of one full week up to four times a year ;
• Rediscover purpose in your work and immerse yourself in a unique ecosystem that forges connections between typically distinct worlds: economics, sports, academia, social initiatives, and active involvement in our Vision projects (Ecole des XV - Provence Rugby - VP Green- Les Tremplins - Chez Pierre) ;
• Bid farewell to membership fees as you gain access to our expansive gym facilities conveniently located on our campus, available for use before, after work, or during lunch breaks. Additionally, you can enjoy exclusive access to our Padel court, reserved solely for Voyage Privé employees ;
• Engage with the vibrant pulse of Voyage Privé through various events (Company Breaks, Carnival, and Annual Convention), participation in meet-ups and thought-provoking talks, and complimentary tickets to every Provence Rugby home match ;
• And if wanderlust beckons, take advantage of our offers with an exclusive discount of up to 20% off our already irresistible prices.

Our ideal candidate possesses...

• Master's degree or equivalent in business, marketing, or related field
• 8-10 years of experience in consumer insights, preferably at a renowned research agency and/or in FMCG and e-commerce. Previous experience with an OTA is a plus but not mandatory.
• Excellent analytical skills combined with the ability to translate insights into successful brand strategies and activations
• Strong strategic thinking and ability to deliver key messages in a synthetic and compelling way
• Thorough understanding of various research methodologies and their application in business contexts
• A doer, at ease in a fast-paced, low-processed and ever-changing environment, able to bring methodology and structure
• Excellent communication skills, with the ability to create partnerships with key stakeholders and influence without hierarchical authority (Comex, country managers, product and data teams, rest of marketing team)
• Full professional proficiency in English and French.

If you don’t tick all boxes but you feel you could be a good match, please apply !