We are searching for a native German speaker

As an International Brand Manager, you will join the Brand team and work hand-in-hand with the other International Brand Manager (Emma, your manager) to help launch Wecasa in Germany, and make it a success. You will be the point of reference for Germany and will also assist with tasks for the other non-French markets (currently the UK).

You will work closely with the marketing and operations teams to execute brand strategies that enhance our visibility, attract new customers, and retain existing ones.

• Tasks
  • Marketing research
    • Assist in developing and implementing brand strategies and marketing campaigns tailored to the German market.
    • Monitor branding and marketing developments in the German market and share relevant insights to stakeholders.
  • Content management
    • Responsible for all written content (website, social media, newsletters, press releases)
    • Ensure consistency in the tone of voice across all touchpoints
    • Create and regularly update the German Brand Book
  • PR & Influencers
    • Handle discussions with local influencers and local press with the help of freelancers.
    • Stay updated on current market trends to create German-specific content
    • Respond to journalists’ enquiries
  • Pro Community
    • Organise events to better engage with our German professionals
    • Partner with brands to offer discounts to professionals
  • AOB
    • Track branding KPIs and provide recommendations if needed
    • Assist with similar tasks for the UK market and potentially other markets

For all these missions, you can count on the expertise of every member of the marketing team (brand + acquisition team). It’s a great opportunity to develop strong and various skills, with some very smart and kind people.

• German is your first language, and you also speak fluent English. Speaking French is a massive bonus.
• Strong understanding of the German market and consumer behavior. Your role will be key in instilling German culture within Wecasa.
• Your copywriting skills in German are excellent
• Background in communications/marketing or start-ups
• Team spirit: You will be working with different teams and freelancers, so being a team player and adaptable is essential
• Creative mindset: Propose innovative ideas to address current challenges
• Organisation & determination: You strive for success even when faced with setbacks
• Project management: ability to multi-task and serve as the key point of reference for German projects across various stakeholders

What’s on offer (in French as the role is based in Paris):

• CDI à Paris 18ème (Métro Marcadet-Poissoniers)
• Salaire : entre 42 et 45k€ (selon profil et expérience)
• 5 semaines de congés payés ainsi que 8 à 10 jours de RTT
• Une mutuelle de bon niveau prise en charge à 50% par Wecasa
• 400 euros / an pour la mobilité durable (si vous n’utilisez pas de passe Navigo).
• Une carte resto (9 euros crédités/jour avec une prise en charge de 50% par Wecasa)
• 1200€/an à dépenser sur l’application Wecasa (ménage, massage, coiffure, beauté, coach sportif)
• Un environnement startup dynamique, une équipe mixte et sympa !
• Des évènements réguliers (non obligatoires bien sûr ! ) et un séminaire annuel au soleil

• First interview with Linda our Talent Acquisition Manager
• Interview with Fanny, Head of Brand & Emma, your future manager
• Case study
• Interview with Antoine, CEO & Co-founder